Fresh New Look for Energizer and Mr. E

How would you like to travel even further for less?

Energizer Holidays campaign lets Malaysians travel more in partnership with Booking.com
Energizer is taking Malaysians even further with the newly reenergised brand, in a global partnership with Booking.com for the Energizer Holidays campaign. In Malaysia, customers will be able to redeem a RM95 rebate from Booking.com and be eligible for the ‘Win A Year Off' global draw, where Malaysian residents stand a chance to win RM30,000 worth of Booking.com credits.


This is announced in conjunction with the unveiling of Energizer's fresh new look for the brand and their iconic mascot, Mr Energizer. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr Energizer. The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colours deployed to help consumers more easily and intuitively find the best product to suit their needs. Whether it’s the world’s longest-lasting Energizer Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge rechargeable battery, the new packaging and colour schemes will help consumers quickly identify the right choice and be on their way.

“We spent three years developing our new look, talking with consumers and researching their preferences to deliver an experience that’s both powerful and fun,” said Diane Lee, Business Director – Malaysia & Singapore, Energizer Holdings Inc. “They told us they want bright, clear and helpful packaging that will stand out in a cluttered aisle. And we know they love Mr Energizer, so we’ve made sure consumers will get more of him and his larger-than-life personality everywhere, from in-store to our advertising.” 

Mr Energizer is the embodiment of physical energy, a living Energizer battery who’s quick with a wink and a smile and always up for a new challenge or a friendly competition. He’s an animated character who lives in the real world and marvels at it with curious enthusiasm. His lasting endurance and fun-loving personality reflect the spirit of the Energizer brand. The changes represent the first major update to the Energizer look since 2008, and will come to life across the entire Energizer portfolio, starting with batteries.

In conjunction with the reenergised brand, Energizer also introduced the new Max Plus™ range – Energizer’s No 1 Longest Lasting AA & AAA alkaline batteries. The new line of performance alkaline batteries is designed to have increased energy density, power storage and optimised voltage, to give Malaysian consumers even more of the performance they seek. Energizer Max Plus™ batteries – the longest lasting alkaline batteries from Energizer yet, have a 12-Year Shelf Life  and last up to 14% longer  during use, thus creating less waste from the disposal of drained batteries.

"Beyond that, we are also introducing our new Max Plus™ range today to give consumers even more of the long lasting power they want, besides announcing a collaboration with Booking.com that will take Malaysians further on exciting journeys,” she added.

When you register your details and the barcode on the campaign website, you will also be concurrently entered in the 'Win A Year Off' global draw. The winner will be chosen randomly and announced on the campaign website. The prize will be delivered via a prepaid Mastercard loaded with RM30,000 issued to the winner, and is eligible for any accommodation of the winner’s choice on Booking.com.

For full details of the contest terms and conditions, please visit the Energizer® Holidays campaign website at https://www.energizerholidays.com/my/.