Dunk” eating ritual Well, introducing the all new Oreo Chocolate Coated, a sinful collaboration between Mondelez International's two favourite brands, Oreo and Cadbury Dairy Milk. What is this about?
Basically, imagine your favourite crunchy Oreo cookie coated with smooth and creamy Cadbury Dairy Milk chocolate. Now envision biting into your favourite Orea but now enhance with a creamy crunchy texture. With the Oreo cookie being coated in Cadbury Dairy Milk chocolate, a new eating ritual “Lick It, Crunch It” is introduced for the Oreo Chocolate Coated. Now, the iconic cookie not only provides its loyal fans a new way to indulge in their favourite cookie, but also challenges them to always be ready to try something new.
Speaking at the launch of Oreo Chocolate Coated, Simon Crowther, Senior Marketing Manager, Biscuits and Snacks (Malaysia, Singapore, Thailand), said “We wanted to create a product that breaks free from the conventional mold of our other product variations, while still ensuring that it is something our consumers would turn to whenever they feel in need of a snack. As a brand that prides itself on its playfulness, we believe that the introduction of Oreo Chocolate Coated will inspire our consumers to stay playful in their ways of coming up with more creative and fun ways of indulging in the Oreo Chocolate Coated”.
This latest product variant first launched overseas in regions such as South Africa, United Kingdom, United States of America, Australia and India and was very warmly received. Made in Egypt, the Oreo Chocolate is now making its debut in the South East Asian market, with Malaysia being the first to host a media launch. The new Oreo Chocolate Coated is now available at RM2.70 for a packet of two in chocolate aisles and checkout counters nationwide.
For more information on the all-new Oreo Chocolate Coated, check out the Facebook page at
https://www.facebook.com/OREO/ and Instagram page at https://www.instagram.com/oreo/.
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