KLSCM 2025 Announces Official Pacer Line-Up

The Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, Malaysia’s premier running event, has officially revealed its full line-up of race pacers. These dedicated KLSCM 2025 pacers will support participants in the Pantai KL 10KM, ASICS Half Marathon, and Full Marathon categories, guiding runners to achieve their personal bests while offering encouragement throughout the race.

The Sky Race at Merdeka 118: Conquer 118 Floors for the Best View in Kuala Lumpur

Published on 31 July 2025

Updated: 8 August 2025

This race has officially sold out. But stay tuned to their social media for a chance to win entry tickets. You can also join the waitlist in the event of any released tickets. 

Get ready to climb your way to history! Fresh Events Asia, in partnership with the Malaysia Towerrunning Association, has officially announced The Sky Race™, a first-of-its-kind vertical challenge happening on Saturday, 30 August 2025 at Merdeka 118 – the tallest building in Southeast Asia and the second tallest in the world.

Participants will take on an epic ascent of 2,845 steps across all 118 floors, ending at the exclusive Level 118, which will be open to the public for one day only. From this never-before-accessible vantage point, climbers will enjoy the most breathtaking panoramic views of the Kuala Lumpur skyline.

ASICS Malaysia Champions Grassroots Sports Through ASICS MASISWA Badminton Championship 2025

ASICS Malaysia continues to demonstrate its commitment to grassroots sports development by sponsoring the ASICS MASISWA Badminton Championship 2025, which took place from 26 to 28 June at Taylor’s University Grand Hall. The prestigious three-day tournament brought together over 350 talented students from 15 private higher education institutions (IPTS) across Malaysia, competing in singles and doubles events under both the MASISWA Open and Bakat Baru (Beginner) divisions.

ASICS Shares Stories at the Ladies Pickleball Special

 On 24 May, ASICS Malaysia’s Ladies Pickleball Special 2025 saw a celebration of strength, laughter and sisterhood 96 women—mothers, daughters, career professionals and retirees—gathered on the courts, paddles in hand and smiles on their faces, united by a shared passion that has made pickleball Malaysia’s fastest-trending sport among the sporting community.

ASICS is the official KLSCM 2025 apparel and footwear partner

In my initial toss up guess of the new brand sponsor for the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, I speculated it was between Puma and Asics, given how strong their marketing and community efforts has been. My money was on Asics (shamelessly biased since I started using their running shoes last year) 

And it is official! 

Experience the Perfect Blend of Speed and Comfort with the ASICS NOVABLAST™ 5 in Malaysia

For Malaysian runners seeking a shoe that combines performance and comfort, ASICS has unveiled the NOVABLAST™ 5—a revolutionary addition to its running footwear lineup. Packed with advanced features, this new release is designed to provide unparalleled speed and bounce, making it the ideal choice for athletes and casual runners alike.

Sun & Sand Sports (SSS) Makes a Splash in Malaysia with Grand Launch Event

Sun & Sand Sports (SSS), a renowned Middle Eastern sports retailer, has marked its grand debut in Malaysia with a spectacular launch event. The event, aptly named 'SSS Active Arcade,' unfolded at Centre Court, Mid Valley Megamall, offering a unique experience to fitness enthusiasts and lifestyle seekers. As part of its strategic expansion, SSS has opened stores at Mid Valley Megamall and Pavilion Bukit Jalil, with a forthcoming outlet at TRX, emphasizing its commitment to establishing 11 stores across Southeast Asia, including Malaysia, within the next 36 months.

Asics New Concept Store Now Open In IOI City Mall Putrajaya

ASICS celebrates the opening of its all-new concept store outlet in IOI City Mall Putrajaya designed to promote a “Sound Mind, Sound Body”. Located on the lower ground floor at the West Court, ASICS IOI City Mall Putrajaya opened its doors recently to welcome the public to check out the new and improved in-store experience. ASICS IOI City Mall Putrajaya is the first ASICS Store in Malaysia to implement this design concept.

ASIC's New Spring Summer 2023 Collection

ASICS Asia has officially introduced its Spring Summer 2023 collection, during its exclusive press preview held recently in Vietnam. Across Southeast Asia, media, partners and brand ambassadors were invited for a full-day experience to uncover how “Nothing Feels Better than moving with ASICS” – the brand’s new manifesto for 2023. From its latest technologies to the line-up of exciting new products in the coming months, guests were treated to a sneak peek of what’s to come this exciting new season.

Decathlon Cyberjaya makes Sports Accessible and Affortdable for the Community

The Cyberjaya community no longer needs to travel far to get their sporting needs with the opening of Decathlon Malaysia's 10th store in the country. With the official opening slated for October 15, this spanking new sporting outlet will be one of its largest centres to date and will house over 5,000 exclusive products covering more than 60 sports under one roof.

Asics Celebrates Our Southeast Asian Athletes And Ambassadors With Inspiring New Films That Uplift Minds And Bodies

There is huge untapped potential of a better world through movement. Firmly grounded in its founding ethos and mantra, “A Sound Mind in a Sound Body”, ASICS’ latest global brand campaign “#LiveUplifted” showcases the transcending impact of movement for both the body and mind.

Earlier this year, the campaign kicked off with a powerful series of content featuring a group of diverse storytellers who utilized the power of running to bring people together and uplift their communities through sport. In these videos, inspiring souls across the globe share their personal stories on how movement positively shifts their outlooks and perspectives on life.

Gear Up for a Unique Decathlon Sports Experience Like Never Before

Decathlon raises the bar and sets a whole new ball game for sports shopping as it launches the most disruptive sports experience ever in Decathlon’s history. Nestled in the heart of bustling Kuala Lumpur, Decathlon’s new flagship store at Shoppes @ Four Seasons is set to become the first ever Decathlon store in the world that gives its customers more than just retail as it officially opens on 14th May 2022.

AFEW x ASICS GEL-LYTE™ III "Beauty of Imperfection"

Having just raised over €13,000 for charity with the 1-of-1 AFEW x ASICS GEL-LYTE™ III “Beauty of Imperfection CP 1/1” sneaker, Asics are excited to present its next collaboration with AFEW.

Cycle (Virtually) Your way to Sun Hung Kai Properties Hong Kong Cyclothon

Cyclists can look forward the return of The Sun Hung Kai Properties Hong Kong Cyclothon with a new route and a virtual reality riding experience for those unable to fly into Hong Kong. 

 The Hong Kong Tourism Board (HKTB) announced recently that the hugely popular event will make its keenly-anticipated return on 16 January 2022, and will for the first time include the Hong Kong section of the Hong Kong–Zhuhai–Macao Bridge (HZMB). Free virtual ride experience will also be offered to cyclists around the world.

HKTB Executive Director Mr Dane Cheng said the event would feature two “first” elements. “This year’s Hong Kong Cyclothon will not only be the first sports event held on the world’s longest bridge-tunnel sea crossing as it is taking a whole new route on the HZMB, but also the first time a virtual experience has been incorporated into the event, offering cyclists worldwide who are unable to take part physically a thrilling and immersive experience of racing over the landmark bridge.

-Mr Adam Kwok, Executive Director of Sun Hung Kai Properties (SHKP), the Hong Kong Cyclothon’s long-time title and charity sponsor, remarked in his speech, “Every time, the Sun Hung Kai Properties Hong Kong Cyclothon brings new enhancements for everyone. This time, we will have a rare opportunity to change the cycling route from the Tsing Ma Bridge to the Hong Kong Section of the Hong Kong-Zhuhai-Macao Bridge. I’m sure Hong Kong cycling enthusiasts are eagerly looking forward to this magnificent route! 

A Never-before-taken Route
The Hong Kong Cyclothon this year will first move to the HZMB (Hong Kong Section). Cyclists will start from the HZMB Hong Kong Port and pass by the Scenic Hill Tunnel and the highway between Airport Channel and the western waters, returning along the way before reaching the HKSAR boundary.

For Malaysians participating virtually:
To share the excitement of racing on the bridge as widely as possible, a free virtual race experience is being introduced to allow cyclists from Hong Kong, the Mainland, and overseas unable to join in person to enjoy a mesmerising simulation of the experience.

This year free Virtual Races will recreate the 26-km actual route of the HZMB (Hong Kong Section). Participants can feel the authentic ups and downs and resistance of the scene in an immersive virtual journey. E-sports elements such as timed acceleration zones are also included to add excitement to the ride.

Members of the public and cyclists can also use their own training bike stations and join the virtual races directly through the app. Participants can check their time and ranking upon completion of the route.

For more information and to register, check out www.discoverhongkong.com/cyclothon

[Review + Promo code!] Sudio T2 - 7.5 hours playtime, ANC + Transparency Mode

I have found that the best defense against random strangers walking up to you in public either to sell you stuff or to recruit you...is a good set of earphones. Bonus points especially if those earphones come equipped with noise cancellation because then, you have the legit excuse of not hearing them or your mother asking you to clean up the house. 

But of course, for safety reasons, having noise cancellation as a permanent feature can be dangerous especially when you're out for a jog or cycling. This is why the new Sudio T2's option for you to turn it off and switch between active noise cancellation (ANC) and transparency mode is god sent! 

But I am getting ahead of myself.

A BATHING APE® × ASICS : GEL-1090 Sneaker Collaboration

ASICS is excited to announce its latest partnership with renowned Japanese street fashion brand, BAPE. The two iconic brands have joined forces for the release of the GEL-1090™ sneaker, combining ASICS’ 2000s performance running aesthetic with timeless BAPE® graphic patterns and design sensibilities.

The GEL-1090™ running shoe from 2003 has been re-engineered with GEL™ technology cushioning for the modern consumer, and reimaged through the BAPE® lens, transforming the shoe’s heritage design with details reminiscent of the Harajuku scene in the early 2000s.

Meet ASICS' new Celebration of Sport Collection - 46 vibrant designs across 5 sports

Literally put your best foot forward in any sports you tackle when you put on any one of ASICS's new Celebration of Sport Collection. Alongside a full apparel range, the new collection sees footwear across ASICS’ Performance Running, Core Performance Sport and Sport Style categories given a striking design revamp. 

Bet On Upcoming English Premier Leagues in Malaysia Number 1 Bookie

Very few sports leagues garner the amount of love, appreciation, and attention that the English Premier League does worldwide. Every single match is exciting, unpredictable, and keeps you on the edge of your seat from start to finish, as every good sports game should. Apart from the pure joy of watching each game, one other thing sports lovers have come to appreciate about the English Premier League is the ripe atmosphere it presents for betting. As far as sports leagues go, the English Premier League remains one of the most profitable for bettors of all kinds. Depending on what style or type you choose to play, you don’t need to bother yourself with complex strategies or game statistics and information. This makes it a very attractive arena for punters in Malaysia.

Catch the Rugby World Cup at Hilton Hotel

In Malaysia, the second thing that is possibly more unifying than food is the love of sports. The Rugby World Cup 2019 will be the ninth Rugby World Cup that will be kicking off on 20 September 2019 in Japan. A first in Asia, make it a celebration you will remember by cheering on your favourite team with your family, while enjoying the great beer deals by Hilton hotels in Malaysia.

Inaugural Ironman 70.3 Desaru Coast set for 17-19 April 2020

Imagine this. Swimming in the beautiful waters of Desaru Coast, cycling along its scenic roads and going for a run along a shady route. And to end it all, end your vacation with a medal and the elusive title of Ironman.

Because this is exactly what the unaugural Ironman 70.3 Desaru Coast Multisport Festival is set to offer participants on 17 - 19 April, 2020 at the beautiful luxurious resort space of Desaru Coast, Johor Bahru. This weekend event is the first of its kind in Asia and will comprise of an Ironman 70.3 triathlon, 5150 Triathlon, Ironkids and Sprint Races. There is literally something for everyone looking to venture into the sport of swim, bike, run.