KLSCM 2025 Announces Official Pacer Line-Up

The Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, Malaysia’s premier running event, has officially revealed its full line-up of race pacers. These dedicated KLSCM 2025 pacers will support participants in the Pantai KL 10KM, ASICS Half Marathon, and Full Marathon categories, guiding runners to achieve their personal bests while offering encouragement throughout the race.

Luckin Coffee Malaysia Launches New Coconut Drinks

Coconut lovers, get ready! 

This August, Luckin Coffee Malaysia is bringing a burst of tropical freshness with two new coconut drinks – the Coconut Shakerato and Iced Coconut Americano.

Following the massive success of its iconic Coconut Latte – which has sold over 1.2 billion cups worldwide – Luckin Coffee is expanding its coconut-inspired lineup with these refreshing creations. Perfect for Malaysia’s warm climate, both drinks offer a bold, smooth coffee experience with an irresistible tropical twist.

The Sky Race at Merdeka 118: Conquer 118 Floors for the Best View in Kuala Lumpur

Published on 31 July 2025

Updated: 8 August 2025

This race has officially sold out. But stay tuned to their social media for a chance to win entry tickets. You can also join the waitlist in the event of any released tickets. 

Get ready to climb your way to history! Fresh Events Asia, in partnership with the Malaysia Towerrunning Association, has officially announced The Sky Race™, a first-of-its-kind vertical challenge happening on Saturday, 30 August 2025 at Merdeka 118 – the tallest building in Southeast Asia and the second tallest in the world.

Participants will take on an epic ascent of 2,845 steps across all 118 floors, ending at the exclusive Level 118, which will be open to the public for one day only. From this never-before-accessible vantage point, climbers will enjoy the most breathtaking panoramic views of the Kuala Lumpur skyline.

Toyota Start Your Impossible Outrun 2025 Continues To Drive Hope Through Mobility

 Over 6,500 runners came together yesterday for the fourth edition of the Toyota Start Your Impossible (SYI) Outrun 2025, a landmark event designed to highlight Toyota's role as a pioneering mobility company committed to uplifting communities. More than a race, the Start Your Impossible (SYI) Outrun is etched on the Start Your Impossible (SYI) branding campaign, reflecting Toyota’s dedication to innovation and societal well-being.

Powerman Malaysia 2025 Celebrates 20 Years as the World’s Biggest Duathlon

The highly anticipated POWERMAN Malaysia Duathlon celebrates its 20th anniversary milestone this year, with OMODA | JAECOO returning as its presenting partner. The illustrious event takes centre stage at Dataran Putrajaya from 20 to 22 June 2025, and will see participants traverse the streets of Malaysia’s administrative capital in an intense 3-day sporting spectacle that is the World’s Biggest Duathlon. 

Toyota Start Your Impossible Outrun 2025 Introduces New 21km Category

UMW Toyota Motor (UMWT) proudly announces the return of the Toyota Start Your Impossible (SYI) Outrun 2025, an inclusive charity run that goes beyond physical fitness to celebrate human resilience, unity, and compassion. Set for Sunday, 27 July 2025, at Dataran Wawasan, Putrajaya, the event continues to shape lives and inspire progress under Toyota’s global Start Your Impossible initiative with a newly introduced 21km category in line with the growing trend of half marathons in Malaysia. 

ASCIS GEL-KAYANO™ 32 Shoe Delivers Premium Stability with Plush Comfort

ASICS is proud to introduce the launch of the GEL-KAYANO™ 32 shoe, the latest evolution in its flagship stability running shoe series. Designed to elevate comfort and support, this new model features refined midsole design and an updated upper to provide an even smoother and more adaptive running experience.　

KLSCM 2025 - Sold Out in under 4 Hours!

Oh my god, Malaysian runners. You guys are scary. 

The Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025 is sold out and it's all thanks to the ever growing community of runners in Malaysia! 

Public registration for the 17th edition of the marathon opened this morning at 10.00am and KLSCM 2025 reached its capacity in record time, selling out in under four hours! 

To recap how fast this is, 2017's KLSCM took 3 days to sell out and 2020 saw it selling out in 7 hours (before the Big C kicked in). But today really took the cake. 

ASICS is the official KLSCM 2025 apparel and footwear partner

In my initial toss up guess of the new brand sponsor for the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, I speculated it was between Puma and Asics, given how strong their marketing and community efforts has been. My money was on Asics (shamelessly biased since I started using their running shoes last year) 

And it is official! 

KLSCM 2025 - New Finish line at Stadium Merdeka, New Gold Sponsors and more!

Following my speculation write up last week, there is a lot of updates to unload from today's press conference so strap in, runners! 

The Kuala Lumpur Standard Chartered Marathon (KLSCM) is making its much-anticipated return for its 17th edition on 4 and 5 October 2025, promising runners an upgraded race experience in the heart of Malaysia’s capital city. Organised by Dirigo Events, the country’s premier distance running event is set to reach new heights with fresh developments, exciting partnerships, and a new race route.

OREO Space Dunk: The Iconic Cookie Launches into Space with Limited Edition Spaceburst Cream

Oreo the world’s beloved cookie brand, has once again redefined playfulness — this time by reaching for the stars. In a historic, gravity-defying stunt, Oreo has successfully launched its first cookie into space with the Oreo Space Dunk campaign. This bold move celebrates imagination, curiosity, and connection, bringing fans an unforgettable journey into the Milky Way with the help of Sent Into Space, a leading space agency.

KLSCM 2025 - New Location and Brand Sponsor Reveal?

As everyone knows, Malaysia's premier running event, the Kuala Lumpur Standard Chartered Marathon 2025 is set to take place on 4-5 Oct 2025 in a yet to be confirmed location. For the first time in a long time, KLSCM has to change its iconic venue due to renovation works happening at Dataran Merdeka this year. 

Personally, as one who has been working closely with KLSCM for several years, I have had the privilege of speaking with the team from Dirigo. Most of the time, the delay is out of their control as they are collaborating with many crucial parties to make this happen. So cut the team a break la ya. 

Nature Valley's new Crunchy Oats & Choco Chips Bar

Looking for a snack that’s both delicious and nourishing? Nature Valley, the world’s number one granola bar brand, has just launched its latest addition to the popular Crunchy series—Oats & Choco Chips! Combining the goodness of 100% whole grain oats with rich chocolate chips, this new flavour is perfect for Malaysians who are always on the go but refuse to compromise on taste and nutrition.

Blue Bottle Coffee Debuts in Southeast Asia: First Café Opening on 3 April 2025

Malaysian coffee lovers, get ready! Blue Bottle Coffee, the globally renowned specialty coffee brand, is making its much-anticipated debut in Southeast Asia. The brand’s first café in the region will officially open its doors on Thursday, 3 April 2025, at LUMINE SINGAPORE in Raffles City.

A Legacy of Specialty Coffee Excellence

KLSCM 2025 Returns on 4 & 5 October – Save the Date!

The Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025 is set to take place on 4 and 5 October 2025, marking its 17th edition as Malaysia’s premier distance running event. This highly anticipated race continues to attract runners from around the globe, offering an exhilarating experience in the heart of Kuala Lumpur.

At this point (11 March 2025) the venue has yet to be confirmed as KLSCM will not be holding the event at Dataran Merdeka due to renovation works for the whole year. 

Jaya Grocer Expands Private Labels with Grab Signatures Collaboration

Jaya Grocer, one of Malaysia’s leading supermarket chains, has taken a bold step in enhancing its Jaya Grocer Private Labels line-up by partnering with Grab Signatures Brands. This strategic collaboration brings exclusive products from popular local favourites like Village Park, K Fry, Inside Scoop, and KGB to Jaya Grocer stores. Now, customers can enjoy these iconic flavours not only at their favourite restaurants but also in the comfort of their own homes.

GoPro HERO: The Ultimate Gift for Capturing Everyday Life Moments

This holiday season, elevate your gift-giving game with the GoPro HERO – the must-have gadget for capturing life’s everyday moments with ease and style. Whether it’s family gatherings, weekend outings, recreational sports, or creative projects, the HERO ensures every memory is captured in stunning detail.

Experience the Perfect Blend of Speed and Comfort with the ASICS NOVABLAST™ 5 in Malaysia

For Malaysian runners seeking a shoe that combines performance and comfort, ASICS has unveiled the NOVABLAST™ 5—a revolutionary addition to its running footwear lineup. Packed with advanced features, this new release is designed to provide unparalleled speed and bounce, making it the ideal choice for athletes and casual runners alike.

Good News for Millennials: Jaya Grocer flagship store has opened in Sunway Pyramid

Jaya Grocer has always been my go-to place for groceries, so I was thrilled to hear about the grand opening of their new flagship store at Sunway Pyramid on 1 November 2024. The upgraded location, replacing the previous one at Sunway Pyramid, has brought a fresh and exciting new vibe to the mall's latest extension wing. With its revitalised layout and exclusive offerings, it’s clear why Jaya Grocer continues to be a local favourite—and my personal favourite as well.

KLSCM 2024: Epic Battle for Full Marathon: Malaysian Category Heats Up

The 16th edition of the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2024 is set to be a thrilling spectacle, with elite athletes vying for the prestigious Full Marathon Malaysian Men’s title. Two-time champion Poo Vasanthan faces stiff competition from five-time KLSCM winner Muhaizar Mohamad and last year’s runner-up Nik Fakaruddin, along with rising stars Muhamad Haziq, Vimal Govendarajoo, and Jacob Wong Yize.