Wednesday, October 9, 2019

The all new Starhill - Home of The Tastemakers coming in 2021

The iconic Starhill Gallery, located in the heart of Kuala Lumpur’s famous shopping belt Bukit Bintang, is currently undergoing a transformation and will be fully renamed as The Starhill come 2021.

Aiming to reposition itself as the Home of the Tastemakers, the mall will  infuses hospitality into the retail experience – where patrons will shop and stay in a refined home-like environment replete with tasteful, thoughtful touches of true tastemakers. It will offer experiential retail in a warm, intimate boutique environment that exudes timeless sophistication. Like a cosy living room,

The JW Marriott Kuala Lumpur will be adding an additional 162 rooms to its current inventory on the upper floors of The Starhill to cater to the increasing demand for hotel room in the capital. Offering new and stylish accommodation, the new extension will be seamlessly integrated with the lower retail space in one vertical seven-floor development – a first in Asia that truly breaks down the boundary between retail and hospitality. Combining JW Marriott Kuala Lumpur and The Ritz-Carlton, Kuala Lumpur, there will be over 1,100 rooms seamlessly connected to The Starhill by 2021 contributing excellent footfall to the retail floors and making The Starhill a one-of-its-kind retail destination in Malaysia. 

To redefine a brand new experience in modern living for shoppers, YTL has partnered with a stellar ensemble of top consultants from the region. The consortium comprising Cistri (Singapore), Husband Retail Consultant (Hong Kong), Kokai Studio (Shanghai) and Eight Partnership (Hong Kong) – expert retail, design and branding consultants who are at the top of their game — has meticulously studied the fluid landscape and identified transformative, game-changing strategies for The Starhill over the last two years.

In its new iteration, The Starhill is centred on three pillars of Home of the Tastemakers – The Living Room, The Tastemakers and The Social Circle. The Living Room reflects the warm welcome of a home that extends to a garden greenhouse. The botanical interiors and thoughtful touches throughout the retail environment will create a unique sensory escape from the hustle and bustle of city living, right in the very heart of Kuala Lumpur. Touches of a library cum reading room environment showcasing books, design galleries and wellness experiences will be complemented with stylish F&B outlets to attract KL residents and global travellers to gather, interact and connect over shared interests in a new collective living space. A row of greenhouse-inspired cafés, lounges and restaurants in glass conservatories will line the Bintang Steps along The Starhill’s revamped façade facing Jalan Gading. This will ignite an exciting new social café and dining street of KL to experience unique botanical cum culinary concepts.

From October 2019, the mall will be partially closed for renovation with some brands continuing to operate. The completion of phase one renovation is scheduled for Q2 2020 in tandem with the relaunch of Shook!, Lu Yu Tea House and Jogoya. The soft opening of new stores and other F&B outlets is scheduled for Q4 2020. As a whole, the official launch of The Starhill with the new hotel rooms is scheduled for 2021.

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