ASICS is the official KLSCM 2025 apparel and footwear partner

In my initial toss up guess of the new brand sponsor for the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, I speculated it was between Puma and Asics, given how strong their marketing and community efforts has been. My money was on Asics (shamelessly biased since I started using their running shoes last year) 

And it is official! 

Experience the Perfect Blend of Speed and Comfort with the ASICS NOVABLAST™ 5 in Malaysia

For Malaysian runners seeking a shoe that combines performance and comfort, ASICS has unveiled the NOVABLAST™ 5—a revolutionary addition to its running footwear lineup. Packed with advanced features, this new release is designed to provide unparalleled speed and bounce, making it the ideal choice for athletes and casual runners alike.

Sun & Sand Sports (SSS) Makes a Splash in Malaysia with Grand Launch Event

Sun & Sand Sports (SSS), a renowned Middle Eastern sports retailer, has marked its grand debut in Malaysia with a spectacular launch event. The event, aptly named 'SSS Active Arcade,' unfolded at Centre Court, Mid Valley Megamall, offering a unique experience to fitness enthusiasts and lifestyle seekers. As part of its strategic expansion, SSS has opened stores at Mid Valley Megamall and Pavilion Bukit Jalil, with a forthcoming outlet at TRX, emphasizing its commitment to establishing 11 stores across Southeast Asia, including Malaysia, within the next 36 months.

Asics New Concept Store Now Open In IOI City Mall Putrajaya

ASICS celebrates the opening of its all-new concept store outlet in IOI City Mall Putrajaya designed to promote a “Sound Mind, Sound Body”. Located on the lower ground floor at the West Court, ASICS IOI City Mall Putrajaya opened its doors recently to welcome the public to check out the new and improved in-store experience. ASICS IOI City Mall Putrajaya is the first ASICS Store in Malaysia to implement this design concept.

ASIC's New Spring Summer 2023 Collection

ASICS Asia has officially introduced its Spring Summer 2023 collection, during its exclusive press preview held recently in Vietnam. Across Southeast Asia, media, partners and brand ambassadors were invited for a full-day experience to uncover how “Nothing Feels Better than moving with ASICS” – the brand’s new manifesto for 2023. From its latest technologies to the line-up of exciting new products in the coming months, guests were treated to a sneak peek of what’s to come this exciting new season.

Decathlon Cyberjaya makes Sports Accessible and Affortdable for the Community

The Cyberjaya community no longer needs to travel far to get their sporting needs with the opening of Decathlon Malaysia's 10th store in the country. With the official opening slated for October 15, this spanking new sporting outlet will be one of its largest centres to date and will house over 5,000 exclusive products covering more than 60 sports under one roof.

Asics Celebrates Our Southeast Asian Athletes And Ambassadors With Inspiring New Films That Uplift Minds And Bodies

There is huge untapped potential of a better world through movement. Firmly grounded in its founding ethos and mantra, “A Sound Mind in a Sound Body”, ASICS’ latest global brand campaign “#LiveUplifted” showcases the transcending impact of movement for both the body and mind.

Earlier this year, the campaign kicked off with a powerful series of content featuring a group of diverse storytellers who utilized the power of running to bring people together and uplift their communities through sport. In these videos, inspiring souls across the globe share their personal stories on how movement positively shifts their outlooks and perspectives on life.

Gear Up for a Unique Decathlon Sports Experience Like Never Before

Decathlon raises the bar and sets a whole new ball game for sports shopping as it launches the most disruptive sports experience ever in Decathlon’s history. Nestled in the heart of bustling Kuala Lumpur, Decathlon’s new flagship store at Shoppes @ Four Seasons is set to become the first ever Decathlon store in the world that gives its customers more than just retail as it officially opens on 14th May 2022.

AFEW x ASICS GEL-LYTE™ III "Beauty of Imperfection"

Having just raised over €13,000 for charity with the 1-of-1 AFEW x ASICS GEL-LYTE™ III “Beauty of Imperfection CP 1/1” sneaker, Asics are excited to present its next collaboration with AFEW.

Cycle (Virtually) Your way to Sun Hung Kai Properties Hong Kong Cyclothon

Cyclists can look forward the return of The Sun Hung Kai Properties Hong Kong Cyclothon with a new route and a virtual reality riding experience for those unable to fly into Hong Kong. 

 The Hong Kong Tourism Board (HKTB) announced recently that the hugely popular event will make its keenly-anticipated return on 16 January 2022, and will for the first time include the Hong Kong section of the Hong Kong–Zhuhai–Macao Bridge (HZMB). Free virtual ride experience will also be offered to cyclists around the world.

HKTB Executive Director Mr Dane Cheng said the event would feature two “first” elements. “This year’s Hong Kong Cyclothon will not only be the first sports event held on the world’s longest bridge-tunnel sea crossing as it is taking a whole new route on the HZMB, but also the first time a virtual experience has been incorporated into the event, offering cyclists worldwide who are unable to take part physically a thrilling and immersive experience of racing over the landmark bridge.

-Mr Adam Kwok, Executive Director of Sun Hung Kai Properties (SHKP), the Hong Kong Cyclothon’s long-time title and charity sponsor, remarked in his speech, “Every time, the Sun Hung Kai Properties Hong Kong Cyclothon brings new enhancements for everyone. This time, we will have a rare opportunity to change the cycling route from the Tsing Ma Bridge to the Hong Kong Section of the Hong Kong-Zhuhai-Macao Bridge. I’m sure Hong Kong cycling enthusiasts are eagerly looking forward to this magnificent route! 

A Never-before-taken Route
The Hong Kong Cyclothon this year will first move to the HZMB (Hong Kong Section). Cyclists will start from the HZMB Hong Kong Port and pass by the Scenic Hill Tunnel and the highway between Airport Channel and the western waters, returning along the way before reaching the HKSAR boundary.

For Malaysians participating virtually:
To share the excitement of racing on the bridge as widely as possible, a free virtual race experience is being introduced to allow cyclists from Hong Kong, the Mainland, and overseas unable to join in person to enjoy a mesmerising simulation of the experience.

This year free Virtual Races will recreate the 26-km actual route of the HZMB (Hong Kong Section). Participants can feel the authentic ups and downs and resistance of the scene in an immersive virtual journey. E-sports elements such as timed acceleration zones are also included to add excitement to the ride.

Members of the public and cyclists can also use their own training bike stations and join the virtual races directly through the app. Participants can check their time and ranking upon completion of the route.

For more information and to register, check out www.discoverhongkong.com/cyclothon

[Review + Promo code!] Sudio T2 - 7.5 hours playtime, ANC + Transparency Mode

I have found that the best defense against random strangers walking up to you in public either to sell you stuff or to recruit you...is a good set of earphones. Bonus points especially if those earphones come equipped with noise cancellation because then, you have the legit excuse of not hearing them or your mother asking you to clean up the house. 

But of course, for safety reasons, having noise cancellation as a permanent feature can be dangerous especially when you're out for a jog or cycling. This is why the new Sudio T2's option for you to turn it off and switch between active noise cancellation (ANC) and transparency mode is god sent! 

But I am getting ahead of myself.

A BATHING APE® × ASICS : GEL-1090 Sneaker Collaboration

ASICS is excited to announce its latest partnership with renowned Japanese street fashion brand, BAPE. The two iconic brands have joined forces for the release of the GEL-1090™ sneaker, combining ASICS’ 2000s performance running aesthetic with timeless BAPE® graphic patterns and design sensibilities.

The GEL-1090™ running shoe from 2003 has been re-engineered with GEL™ technology cushioning for the modern consumer, and reimaged through the BAPE® lens, transforming the shoe’s heritage design with details reminiscent of the Harajuku scene in the early 2000s.

Meet ASICS' new Celebration of Sport Collection - 46 vibrant designs across 5 sports

Literally put your best foot forward in any sports you tackle when you put on any one of ASICS's new Celebration of Sport Collection. Alongside a full apparel range, the new collection sees footwear across ASICS’ Performance Running, Core Performance Sport and Sport Style categories given a striking design revamp. 

Bet On Upcoming English Premier Leagues in Malaysia Number 1 Bookie

Very few sports leagues garner the amount of love, appreciation, and attention that the English Premier League does worldwide. Every single match is exciting, unpredictable, and keeps you on the edge of your seat from start to finish, as every good sports game should. Apart from the pure joy of watching each game, one other thing sports lovers have come to appreciate about the English Premier League is the ripe atmosphere it presents for betting. As far as sports leagues go, the English Premier League remains one of the most profitable for bettors of all kinds. Depending on what style or type you choose to play, you don’t need to bother yourself with complex strategies or game statistics and information. This makes it a very attractive arena for punters in Malaysia.

Catch the Rugby World Cup at Hilton Hotel

In Malaysia, the second thing that is possibly more unifying than food is the love of sports. The Rugby World Cup 2019 will be the ninth Rugby World Cup that will be kicking off on 20 September 2019 in Japan. A first in Asia, make it a celebration you will remember by cheering on your favourite team with your family, while enjoying the great beer deals by Hilton hotels in Malaysia.

Inaugural Ironman 70.3 Desaru Coast set for 17-19 April 2020

Imagine this. Swimming in the beautiful waters of Desaru Coast, cycling along its scenic roads and going for a run along a shady route. And to end it all, end your vacation with a medal and the elusive title of Ironman.

Because this is exactly what the unaugural Ironman 70.3 Desaru Coast Multisport Festival is set to offer participants on 17 - 19 April, 2020 at the beautiful luxurious resort space of Desaru Coast, Johor Bahru. This weekend event is the first of its kind in Asia and will comprise of an Ironman 70.3 triathlon, 5150 Triathlon, Ironkids and Sprint Races. There is literally something for everyone looking to venture into the sport of swim, bike, run.

SCKLM 2019: Under Armour Announced as Official Apparel

The Standard Chartered KL Marathon 2019 (SCKLM 2019) today announced the addition of high performance sportswear brand, Under Armour, as its official apparel sponsor for this year’s run. As the official apparel sponsor of the 11th edition of the race, Under Armour will outfit 40,000 participants with their running shirts.

Brooks Returns as Official Apparel for Standard Chartered KL Marathon 2018

Official Apparel Sponsor Brooks returns to the Standard Chartered KL Marathon 2018 (SCKLM2018) for the event’s 10th Anniversary, providing more than 38,000 registered runners with Running Tees and outfitting SCKLM2018 Official Pacers with a complete set of running gear.

The Standard Chartered KL Marathon (SCKLM) 2018 Pacers will be clad in highly visible bright yellow tops. Out of a total of 29 Official Pacers, 18 were on hand to receive their Pacer kits at a handover ceremony at the flagship Brooks outlet at MyTown in Cheras. Pacers received their exclusively designed Brooks singlets with Equilibrium Technology, along with a pair of running shorts and shoes. There will be 23 Pacers assisting runners in the Full Marathon category and for the first time, there will also be another 6 Pacers for the Half Marathon category. 

In the footsteps of a SCKLM pacer: Choi Chik Choy

Participants of Standard Chartered Kuala Lumpur Full Marathon 2017 may know one of the 6:00 hours pacer as Choi Chik Choy. The running community however knows him better known as Choi, a semi-retiree who provides runners with their running, hiking and triathlon needs. Heck, even my mum and I turn to him for our OCR and trail run needs.

1. How long have you been running?
I have been running since I was around 22-23 years old. After I got married, I took a break for about 2-3 years before rekindling my passion for running. All in all, I probably have been running for almost 25 years.

In the footsteps of a SCKLM pacer: Karsten Korbel

Often the unsung heros of the running world, pacers play a vital role in helping runners achieve their intended targets. Be it breaking that personal best or just finishing within the cut off time, pacers like Karsten are often the faces you look to in times of exhaustion and for inspiration and motivation during a physical and mentally taxing run such as a marathon.

I speak to Karsten Korbel, owner of a Personal Trainer studio in Sri Hartamas and one of the three 3:45 pacers for the Standard Chartered Kuala Lumpur Marathon (SCKLM).