KLSCM 2025 - Sold Out in under 4 Hours!

Oh my god, Malaysian runners. You guys are scary. 

The Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025 is sold out and it's all thanks to the ever growing community of runners in Malaysia! 

Public registration for the 17th edition of the marathon opened this morning at 10.00am and KLSCM 2025 reached its capacity in record time, selling out in under four hours! 

To recap how fast this is, 2017's KLSCM took 3 days to sell out and 2020 saw it selling out in 7 hours (before the Big C kicked in). But today really took the cake. 

ASICS is the official KLSCM 2025 apparel and footwear partner

In my initial toss up guess of the new brand sponsor for the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, I speculated it was between Puma and Asics, given how strong their marketing and community efforts has been. My money was on Asics (shamelessly biased since I started using their running shoes last year) 

And it is official! 

KLSCM 2025 - New Finish line at Stadium Merdeka, New Gold Sponsors and more!

Following my speculation write up last week, there is a lot of updates to unload from today's press conference so strap in, runners! 

The Kuala Lumpur Standard Chartered Marathon (KLSCM) is making its much-anticipated return for its 17th edition on 4 and 5 October 2025, promising runners an upgraded race experience in the heart of Malaysia’s capital city. Organised by Dirigo Events, the country’s premier distance running event is set to reach new heights with fresh developments, exciting partnerships, and a new race route.

OREO Space Dunk: The Iconic Cookie Launches into Space with Limited Edition Spaceburst Cream

Oreo the world’s beloved cookie brand, has once again redefined playfulness — this time by reaching for the stars. In a historic, gravity-defying stunt, Oreo has successfully launched its first cookie into space with the Oreo Space Dunk campaign. This bold move celebrates imagination, curiosity, and connection, bringing fans an unforgettable journey into the Milky Way with the help of Sent Into Space, a leading space agency.

KLSCM 2025 - New Location and Brand Sponsor Reveal?

As everyone knows, Malaysia's premier running event, the Kuala Lumpur Standard Chartered Marathon 2025 is set to take place on 4-5 Oct 2025 in a yet to be confirmed location. For the first time in a long time, KLSCM has to change its iconic venue due to renovation works happening at Dataran Merdeka this year. 

Personally, as one who has been working closely with KLSCM for several years, I have had the privilege of speaking with the team from Dirigo. Most of the time, the delay is out of their control as they are collaborating with many crucial parties to make this happen. So cut the team a break la ya. 

Nature Valley's new Crunchy Oats & Choco Chips Bar

Looking for a snack that’s both delicious and nourishing? Nature Valley, the world’s number one granola bar brand, has just launched its latest addition to the popular Crunchy series—Oats & Choco Chips! Combining the goodness of 100% whole grain oats with rich chocolate chips, this new flavour is perfect for Malaysians who are always on the go but refuse to compromise on taste and nutrition.

Blue Bottle Coffee Debuts in Southeast Asia: First Café Opening on 3 April 2025

Malaysian coffee lovers, get ready! Blue Bottle Coffee, the globally renowned specialty coffee brand, is making its much-anticipated debut in Southeast Asia. The brand’s first café in the region will officially open its doors on Thursday, 3 April 2025, at LUMINE SINGAPORE in Raffles City.

A Legacy of Specialty Coffee Excellence

KLSCM 2025 Returns on 4 & 5 October – Save the Date!

The Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025 is set to take place on 4 and 5 October 2025, marking its 17th edition as Malaysia’s premier distance running event. This highly anticipated race continues to attract runners from around the globe, offering an exhilarating experience in the heart of Kuala Lumpur.

At this point (11 March 2025) the venue has yet to be confirmed as KLSCM will not be holding the event at Dataran Merdeka due to renovation works for the whole year. 

Jaya Grocer Expands Private Labels with Grab Signatures Collaboration

Jaya Grocer, one of Malaysia’s leading supermarket chains, has taken a bold step in enhancing its Jaya Grocer Private Labels line-up by partnering with Grab Signatures Brands. This strategic collaboration brings exclusive products from popular local favourites like Village Park, K Fry, Inside Scoop, and KGB to Jaya Grocer stores. Now, customers can enjoy these iconic flavours not only at their favourite restaurants but also in the comfort of their own homes.

GoPro HERO: The Ultimate Gift for Capturing Everyday Life Moments

This holiday season, elevate your gift-giving game with the GoPro HERO – the must-have gadget for capturing life’s everyday moments with ease and style. Whether it’s family gatherings, weekend outings, recreational sports, or creative projects, the HERO ensures every memory is captured in stunning detail.

Experience the Perfect Blend of Speed and Comfort with the ASICS NOVABLAST™ 5 in Malaysia

For Malaysian runners seeking a shoe that combines performance and comfort, ASICS has unveiled the NOVABLAST™ 5—a revolutionary addition to its running footwear lineup. Packed with advanced features, this new release is designed to provide unparalleled speed and bounce, making it the ideal choice for athletes and casual runners alike.

Good News for Millennials: Jaya Grocer flagship store has opened in Sunway Pyramid

Jaya Grocer has always been my go-to place for groceries, so I was thrilled to hear about the grand opening of their new flagship store at Sunway Pyramid on 1 November 2024. The upgraded location, replacing the previous one at Sunway Pyramid, has brought a fresh and exciting new vibe to the mall's latest extension wing. With its revitalised layout and exclusive offerings, it’s clear why Jaya Grocer continues to be a local favourite—and my personal favourite as well.

KLSCM 2024: Epic Battle for Full Marathon: Malaysian Category Heats Up

The 16th edition of the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2024 is set to be a thrilling spectacle, with elite athletes vying for the prestigious Full Marathon Malaysian Men’s title. Two-time champion Poo Vasanthan faces stiff competition from five-time KLSCM winner Muhaizar Mohamad and last year’s runner-up Nik Fakaruddin, along with rising stars Muhamad Haziq, Vimal Govendarajoo, and Jacob Wong Yize. 

Iman Troye's New Hit "Teman Malam" Debuts with Kotex Total Protection Launch

A Star-Studded Launch Event
Iman Troye captivated audiences with her mesmerizing vocals at the launch of her new song "Teman Malam." This original track, created in collaboration with the leading sanitary pad brand Kotex, was unveiled during the launch of the new Kotex Total Protection range at Sunway Velocity. The Malaysian pop sensation shared how the brand creatively positioned "Teman Malam" as a playful nod to her popular 2020 hit, "Teman."

Celebrate 13 Years of Luck at Tokyo Street's Maneki Neko Matsuri!

Immerse yourself in Japanese culture and adorable lucky cats at Pavilion Kuala Lumpur's Tokyo Street!

From now until August 13th, Tokyo Street is celebrating its 13th anniversary with a purrfectly delightful "Maneki Neko Matsuri" (Lucky Cat Festival) theme. Get ready for kawaii culture, traditional charm, and endless possibilities to experience the best of Japan!

Experience Authentic Japanese Fine Dining at KOKU by RIYAZ International in Langkawi

RIYAZ International has unveiled KOKU Japanese Restaurant and Zen Garden at The RIYAZ Lavanya Langkawi, marking the arrival of Langkawi's first authentic fine dining Japanese restaurant.

Exclusive Offers at the Experience Macao Malaysia Roadshow at Sunway Pyramid, 5- 8 July

SJM Resorts, S.A. (SJM) is thrilled to announce its participation in the "Experience Macao Malaysia Roadshow," organized by the Macao Government Tourism Office (MGTO) from July 5-8. This exciting event, held at the Sunway Pyramid Shopping Mall in Kuala Lumpur, will showcase Macau’s rich "Tourism+" elements to Malaysians and tourists.

Introducing the ASICS GEL-KAYANO™ 31: Experience Stability and Advanced Comfort in Every Step

Are you a runner looking for a shoe that provides stability and comfort throughout your entire run? Then look no further than the ASICS GEL-KAYANO™ 31! This latest iteration of the popular running shoe series is designed to offer an exceptional running experience for runners of all abilities.

Refreshed Upper for Enhanced Comfort and Breathability

CzipLee (集 利): SOMe Market 3.0 - Stationery & Journaling Market

Rooted in tradition yet forward-looking, CzipLee, a family-run stationery and books store is synonymous with quality stationery, artistic treasures, and a passion for nurturing creativity. 

This weekend, 8 - 9 June 2024, CzipLee is proud to support the SOMe Market 3.0, a stationery & journaling market, set to feature talent from across Malaysia and beyond. This year's SOMe Market 3.0 will be held opposite Cziplee at Bangsar Village II. 

GoPro's First Ever Asia Best Challenge: Join the Fun and Win Big!

Hey adventurers, content creators, and thrill-seekers! 

Get ready to unleash your creativity and win big with GoPro’s exciting new contest – the GoPro Asia Best Challenge (GoProABC). They are calling all storytellers across Asia to dive into their summer adventures and share their coolest GoPro footage for a chance to win a share of USD $200,000!

Whether you're snorkeling in turquoise waters, capturing stunning star trails while camping, or recording unforgettable moments with loved ones, they want to see it all! The travel season is in full swing, so grab your GoPro and start filming.