Guardian Malaysia Lowers and Locks In Prices of 1,500 Essentials

Guardian Malaysia recently launched a nation-wide initiative to lower and lock the prices of 1,500 items of health, beauty and personal care essentials to cushion the impact of financial challenges brought about by the pandemic. The “Low Prices Locked To Stay Low” initiative is a regional effort by Guardian SEA and underscores the Group’s commitment to ensure prices of daily essentials such as bath, hair care, personal hygiene, vitamins and supplements remain affordable during this challenging time when customers are increasingly looking to stretch their dollar.

The prices of these items have been lowered and will remain unchanged for the rest of the year so that customers need not have to visit multiple places for great deals, said Soren Lauridsen, CEO of Guardian South East Asia (Guardian SEA), as well as Guardian Health And Beauty Sdn Bhd (Guardian Malaysia).

“Our customers throughout the country, including those who prefer to buy online, can enjoy these affordable prices and great value, every day for the rest of the year. We believe our customers will appreciate this form of support in this highly uncertain environment,” he added.

Lauridsen said the selection of products is based on Guardian’s research on customer buying behaviour and preferences. It reflects what they buy most often, such as Dove and Pantene shampoo, Darlie toothpaste and Panadal Actifast.

“Our customers also indicated that affordability is a priority, which is the focus of our initiative,” he added. Reflecting the findings of the research, and given the current deep concerns over healthcare, a total of 35% of the items are health essentials, carefully selected to make them even more affordable.

In the current climate, Guardian observed a growth in demand for Guardian’s own brand products because of its attractive price range and trusted quality. As such prices of all Guardian Brand products have also been lowered and locked in this initiative.

“Our initiative goes beyond just great prices. We have worked hard and have become the trusted experts in community health, supported by a large team of pharmacists. Guardian remains a dedicated long-term partner to improving the health and well-being of all our customers,” Lauridsen added.

For more details on Guardian’s Low Prices Locked initiative please visit www.guardian.com.my or in stores. You can view their Low Prices Locked catalog here too!