Asics New Concept Store Now Open In IOI City Mall Putrajaya

ASICS celebrates the opening of its all-new concept store outlet in IOI City Mall Putrajaya designed to promote a “Sound Mind, Sound Body”. Located on the lower ground floor at the West Court, ASICS IOI City Mall Putrajaya opened its doors recently to welcome the public to check out the new and improved in-store experience. ASICS IOI City Mall Putrajaya is the first ASICS Store in Malaysia to implement this design concept.

The new retail concept takes cues from the brand’s guiding philosophy, “Sound Mind, Sound Body”, which aims to promote the positive impact of sport on the mind. Embracing simplicity, consumers are welcomed to an intimate space punctuated by natural and calm finishes.

ASICS IOI City Mall Putrajaya will house and showcase its extensive range of products in a multitude of sporting categories from Performance Running; Core Performance Sports which caters to shoes for tennis, badminton, netball, volleyball and more; Apparels & Equipment such as sportswear and bags; as well as the lifestyle category, Sportstyle. Customers can shop for flagship products that incorporate latest technologies, such as the core GEL cushioning system and Flytefoam which are renowned for enabling the most comfortable and performance-enhancing footwear and apparel on the market, for athletes and active consumers alike.

The store features new shelf talkers that display the latest shoe collections, categorized according to their different properties and functional benefits which provides the consumer with additional information to help them understand the product better and ultimately aid in making more informed purchasing decisions to suit their needs.

ASICS IOI City Mall Putajaya also features a floor track to simulate a road running experience and provide a more accurate feel of the shoes.

ASICS IOI CITY MALL PUTRAJAYA
Lot LG-7, IOI City Mall,
Lebuh IRC, IOI Resort City,
62502, Putrajaya Selangor.

For more information about ASICS, do visit asics.com