Wednesday, January 17, 2024

Dive into the Year of the Dragon with Haidilao's Exclusive Kung Fu Panda 4 Experience

Embrace the excitement of the Year of the Dragon in 2024 as Haidilao Malaysia collaborates with its overseas counterparts in Australia, Indonesia, Malaysia, Thailand, and Vietnam to present an exclusive Kung Fu Panda 4 dining experience. Teaming up with Universal Products & Experiences (Universal) and DreamWorks Animation, this special event will run from January 22 to February 24, 2024, allowing fans to indulge in a unique Kung Fu Panda-themed dining experience before the global release of the film on March 7 at Haidilao outlets.
credit: Haidilou Singapore

Connecting Roots and Creating Moments:
Haidilao and Kung Fu Panda share common origins from Sichuan China, aiming to unite families with a blend of culinary excellence and cinematic charm. In this partnership, Yang Xibei, Director of Branding and Marketing at Super Hi International Holding Ltd., expressed, “Symbolizing good luck, strength, and health in Chinese culture, the dragon holds a special place as the only mythical creature in the Chinese zodiac. This partnership marks a significant milestone for Haidilao as we continue to innovate and elevate the dining experience for customers. The fusion of Sichuan flavors with the beloved characters promises a delightful journey for both hot pot enthusiasts and movie aficionados alike.”

Exclusive Merchandise and Rewards:

Haidilao patrons stand a chance to acquire 8 sets of exclusive DreamWorks Animations Kung Fu Panda 4 X Haidilao Chinese New Year (CNY) merchandise, available for purchase and/or redemption through the Haidilao membership points. Additionally, with every RM388 spent on a dine-in experience in a single receipt, patrons can redeem a Kung Fu Panda 4 Prosperity Pack, featuring a couplet set and red packets. 

Exciting Activities for the Whole Family:

Extend the excitement beyond the dining table with special appearances by the iconic character Po from Kung Fu Panda at select Haidilao locations. Movie fans can also participate in a colouring contest starting from February 10, 2024. Share your entries on Facebook or Instagram, tag @Haidilaohotpot-malaysia, and show the post at any Haidilao outlet in Malaysia for a sure-win scratch-and-win opportunity. Prizes include "Kung Fu Panda 4" movie tickets, merchandise, and free Haidilao dishes and vouchers.

Don't miss out on this exclusive opportunity to blend delectable flavors and cinematic magic with Haidilao's Kung Fu Panda 4 experience. Join us in celebrating the Year of the Dragon in style!

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