Friday, January 22, 2016

Switch on the Cool with Under Armour: Spring/Summer 2016 Collection

A 22km run on a Sunday morning showed me how the heat (internal and external) can severely affect my training performance. I started out at 7am and ended close to 10am with a hilly route as the finisher. Bad move because with the long slopes, my rising body temp plus the blazing sun beating down on me, my pace was badly affected.

Which is why Under Armour's CoolSwitch technology proves to be just the thing we need to keep cool when things heats up. An unprecedented edge to the fitness world, Under Armour’s CoolSwitch technology is unveiled in the new Spring/Summer 2016 Collection, hitting stores in mid-February.

CoolSwitch does exactly what its name states - it cools your body and skin when you start to heat up and sweat. The technology blends three unique active cooling agents, integrated for the first time ever in an apparel application, with each of these ingredients delivering a specific benefit over the course of a workout to help athletes stay cool.

As a result, during a workout, CoolSwitch wearers feel cooler, less physically taxed and their skin temperature stays lower, allowing them to exercise longer. With Under Armour’s CoolSwitch technology, it is a leap forward for athletes and fitness enthusiasts everywhere to maintain and further their fitness and wellness journey.

With a strong emphasis on running this season, Under Armour has updated its range of athletic footwear with new and improved designs for the popular UA SpeedForm® Apollo and UA SpeedForm Gemini styles. No matter your goals – to run fast, run long, or run strong, these new footwear designs will help you attain them.

The UA SpeedForm Apollo 2 features a perforated arch and tongue with ultrasonic seal for durable breathability, and utilises arch reinforcement construction on the medial side for a precise fit and foot guidance for a more efficient faster ride, making for swift and fast runs. The dual-layer midsole also combines Charged Cushioning and Micro G® for the ultimate blend of cushioned support and explosive responsiveness. Additionally, anatomically placed flex grooves aid the transition from heel to toe for the most efficient performance.

The freshened UA SpeedForm Gemini 2 showcases a new ArchForm fit system for additional support and better fit and feel, and upgrades made to the mesh increases breathability. The full-length dual layer Charged Cushioning midsole also delivers superior impact protection, energy return and adaptive support, and is anatomically designed to deliver a superior heel to toe transition for runners looking to go the distance.

The Under Armour Spring/Summer 2016 Collection will be available at all Under Armour Brand Houses and shop-in-shops from February 2016. The price range for the SS16 collection ranges from RM29 to RM1,099.

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