Wednesday, November 14, 2018

Visit Sarawak logo Unveiled!

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah recently unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at the launch event held in Kuala Lumpur.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign. Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, “More to Discover," represents the aspirations of the campaign.

Comprising seven colors, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline. The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

"We are colorful people with a colourful history, modern, yet authentic, ready to welcome you with warmth while you explore the heights and greens of our trees and the depths and blues of our seas. And we say this with sincerity, that each and every initiative that we will unveil for Visit Sarawak at the end of the year will be created with you in mind, so that a journey to Sarawak will mean a lot more to you, and be in your hearts and minds beyond just another place to go to. Being a Sarawakian myself, I truly believe there is no other place in the world like Sarawak. We have everything to share with the world, we have cultures, adventures, nature, food and festivals," shared, the CEO of Tourism Sarawak, Sharzede Hj Salleh Askor.

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