Wednesday, May 22, 2019

Are You Guardian's Face of Healthy Beauty?

A long time ago, my perception of beauty was whatever America's Next Top Model projected every season. Today, having grown older and more surer in my own self-esteem, I came to the realisation that true beauty is more than just your outer appearance but how you live life to the fullest in the healthiest of ways - physically, mentally and emotionally.

With this in mind, I am happy to announce that Guardian has launched its nationwide quest to uncover four women, who best fits the description of 'The Face of Healthy Beauty' to be its brand ambassadors. And to be clear, in the words of Guardian's own CEO, Soren Lauridsen, "'The Face of Healthy Beauty' is NOT a beauty contest."

Potential participants will be judged on being someone who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality with a positive attitude. She must also be someone who gives priority to being healthy first without compromising on her physical beauty too.

The contest is open to all Malaysian females aged 18 years and above. Participants must upload a 30-secs video of themselves answering why they want to be the 'The Face of Healthy Beauty', one full length photo and one passport photo of themselves. All submissions must be completed anytime from 20 May to 12 June 2019.

100 shortlisted participants will then be selected to attend the semi-finals at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Shah Alam and 1Borneo Hypermall Kota Kinabalu Sbah. From there, four semi-finalists from each region will be invited to attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners who will be awarded by sponsors as the Most Healthy (Blackmores); Most Elegant (Bio-essence); Most Youthful (Garnier); Most Expressive Eyes (L’Oreal); Most Passionate (Maybelline); Most Confident (Nivea); Most Cheerful (Safi) and Most Charming (TRESemme).

Guardian customers can also vote for their favourite finalist from July 8 to 24 on the microsite.The votes received for each finalist will contribute 50% of the total scores at the grand finals. Customers can earn more votes with purchases at Guardian and for one vote, no purchase is required while for five votes, they need to purchase any item from Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the grand finals, then she will do a draw to pick her lucky voter. A total of four draws will be done. Each winner will pick one voter. The selected voter will be rewarded RM500 worth of Guardian vouchers. 

There will also be a Scan and Win contest for customers from June 10 to July 7. QR codes will be placed in Guardian stores for customers to scan, after which they need to answer four questions related to healthy beauty to receive an instant voucher for their next purchase.

The panel of five judges including local celebrities like Youtube stars Joanna Soh and So I am Jenn. 

Each winner will be Guardian Brand Ambassador for one year and receive RM10,000 cash, RM10,000 in Guardian vouchers and RM5,000 cash contributions in aid of a charity organisation of their choice.

So if you think you're up for the challenge, visit or its Instagram #guardianmalaysia and #FACEofguardianMY now! 

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