Sunday, August 18, 2019

Trapo: Car Mats made from Toys

Okay to be clearer - Trapo is a premium car mat brand made using recycled foams from toys. So rest your concerns of seeing your beloved Chou Chou toy going into a massive machine to be flattened into a car mat. That is not how Trapo works.


A homegrown Malaysian customised car mat solution, Trapo Asia recently launched its Trapo Mark II, the latest addition to its range of products to provide car owners a better driving experience. The all-new TRAPO Mark II utilises the Bactekiller technology by Fuji Chemical Industries Co Ltd which eliminates 99% of the bacteria on the car mat surface to provide cleaner and more hygienic car mats for the users. The Bactekiller technology prevents bacteria from reproducing on the surface of TRAPO car mats thus eventually killing it off. In conjunction of the launch, TRAPO Asia has signed a Memorandum of Agreement (MoA) with Fuji Chemical to be the sole car mat manufacturer to use the Japanese technology in Malaysia. 

Founded by two siblings, Tzong and Zare Lee in 2016, TRAPO Asia offers full customisation of over 500 car models and all car mats are manufactured with care after thorough research to provide the best car mat solution. According to research done by Nielson, Malaysia has the third-highest rate of car ownership in the world with 93% of households owning a car. Generally, Malaysians care about their car aesthetics and driving experience and TRAPO Asia aims to fulfill that demand of greater experience. 

Understanding the market potential and industry gap, Tzong and Zare have come up with an intelligent solution by combining a growing problem with unused raw materials. By using 50% recycled raw material and 50% part virgin fibres, the revolutionary Trapo car mat that traps dirt effectively, is waterproof and chemically safe was created.

Furthermore, TRAPO Asia has always been a big believer in green and sustainable manufacturing. Therefore, in line with the 12th United Nations’ Sustainable Development Goal, which advocates for responsible consumption and production, TRAPO Asia not only produces its car mats from foam waste from the production of toys but also gives its customers the option of trading-in previously bought TRAPO car mats as part of their corporate social responsibility. From there, TRAPO Asia recycles these trade-ins by increasing the foam waste ratio to produce its eco-friendly range, TRAPO ECO, in addition to TRAPO Mark II!

Trapo Car Mats that are available include TRAPO Classic, TRAPO Back, TRAPO DIY and TRAPO ECO that are priced at RM 99.90 to RM 899.90 depending on the car model. All TRAPO car mats are covered by a one-year manufacturer warranty for defects. Customers can simply order TRAPO car mats online and have it delivered to their doorstep, free of charge. 

To find out more, please visit TRAPO Asia’s official website at www.trapo.asia/my/.

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