Leading international travel services provider Trip.com Group recently introduced a range of new initiatives to reinvigorate travel, as
part of its online “Travel On” launch event. Trip.com Group was joined by more than 70
representatives from over 200 industry partners for the launch of the industry-wide initiative, which
attracted an audience of over 1 million viewers worldwide.
With pandemic control improving and travel beginning to show signs of
recovery in some markets, the event marks the beginning of a new chapter for
Trip.com Group, as it brings together the industry once again to revitalise travel with a range of
new safety standards, flexibility guarantees, and promotions.
Trip.com Group CEO Jane Sun inaugurates the initiative at the “Travel
On” launch ceremony. As part of the announcement, Trip.com Group partnered with Google
to launch a joint Travel Trends Report, finding that interest in short-haul travel is
quickly developing, and that in addition to safety, flexibility was the foremost consideration in
planning future travel. In addition to the sector-specific safety commitments introduced at
the event, Trip.com Group announced that it would be responding to the changing demands of
consumers by waiving change fees with its “Flexibooking” guarantee.
To incentivise travellers and stimulate consumption, Trip.com Group
announced the launch of its international “Travel On Sale”, giving customers access to
exclusive discounts of up to 60% on flexible advance reservations with over 30,000 hotels situated in
more than 180 countries. In tandem with the promotion, the leading online travel services
provider introduced a new marketing model, and plans to hold a series of in-destination
livestream broadcasts across the world. Building on its efforts in select pilot markets, the series of
livestreams will offer further exclusive discounts to viewers, which have to date achieved over USD
70 million in sales and a viewership of millions.
Building on an initial USD 140 million in financial assistance
provided to its partners in a number of pilot markets, the leading travel services provider today
announced the expansion of its “Travel On Fund”, to help partners from all over the world
revitalise their businesses.
“Travel is such an important force for good. It’s what brings us
together, and breaks down barriers between us, and what the world needs most right now is the
freedom to travel on safely,” said Trip.com Group CEO Jane Sun. “With the measures for
safety and flexibility announced today, and these amazing deals and exciting new products on
offer, that moment is now. There’s never been a better time to start planning that next
trip, and to travel on.”
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