Triumph’s Fit Smart Bra Wins Prestigious Red Dot Product Design Award

When it comes to the clothes we wear underneath, I don't think a lot of us realise or even appreciate how much thought and effort goes into designing our underwear to ensure proper fit and comfort. With this, it says a lot when a bra brand wins a prestigious award for design. 

So congratulations to Triumph for its innovative Fit Smart bra being awarded the prestigious Red Dot Award at this year’s Red Dot Product Design Awards. The “Red Dot” is the award for high design quality and the international jury only awards this sought-after seal of quality to products that feature an outstanding design.

Triumph’s Fit Smart bra has been developed to physically mould and adapt to women’s individual bodies and the fluctuations they encounter. Its special fabric, secret support system and 4D engineering gives women support and lift, whilst offering the ultimate feeling of comfort as it is literally ‘shaped by them’. 

Never before in the award’s 60-year history have so many companies and design studios put product forward for consideration, with products from around 60 countries being entered with their design quality and degree of innovation evaluated in a process lasting several days, adding further kudos to the award received.

Sian Thomas, Global Head of Creative Design at Triumph comments, “We are incredibly proud and honoured that our Fit Smart bra has been awarded the Red Dot seal of quality. We are a company that prides itself on producing high quality design that provides superior fit and support for all women, regardless of their shape or cup size. This award-winning product has revolutionised the lingerie market in its ability to adapt to women’s individual body shapes, offering unparalleled levels of comfort that Triumph has become known for and we’re honoured for the recognition awarded to us by the Red Dot Design Award judging panel”.

Now, if you're wearing a Triumph Fit Smart bra, you can proudly say it's an award winning bra.