When was the last time any of us queued for ce-cream? The last I remember was when I was a kid and the ice-cream potong guy would come around on his motorcycle and all the neighbourhood kids (and their maids) would crowd him to get their ice-cream fix.
Because we were kids, we had no concept of queuing. Fortunately, as adults the concept of queuing (ie waiting for our turn) is not lost on some of us. Point in case: the new opened Magnum Cafe in Midvalley Megamall.
You know what they say, a crowd draws a crowd and this rings very true with Malaysians. Since its opening in November 2014, the Magnum cafe has seen hordes of adults and teenagers queuing patiently outside its two-floored cafe on the highest floor of the mall. All to customise their dream Magnum.
The concept that allows customers to 'design' their own Magnum ice-cream has spawned outlets in Bangkok, Singapore and now Kuala Lumpur. We Malaysians are generally very proud about our creativity with food and this gave us that opportunity to flex that creativity.