Wednesday, November 21, 2012

A Fan Affair at Le Ann Maxima


When I was with the magazine, Le Ann Maxima was one of my favourite brands to loan from for photoshoots. The loaning process can be a real pain in the ass especially when you're working on a tight and busy schedule and some brands have very long procedures (emails, approvals, loan letters, driving through traffic...etc etc) just to loan a few pieces of clothes and shoes.

But not Le Ann Maxima. They were a doll to work with! And it helped that their concept store at Jaya One was literally a stone's throw away from my office then.

That was why when a friend invited me to their Fanfare Party last week, I thought "Free food! Hey, why not go to show some support?" After all, they have been nothing but supportive of me when I made last minute requests to loan clothes...

And how often does a brand throw a party exclusively for their customers and fans to show their appreciation?

Top left: Senri hard at work. Check out her blog yeah!
In light of the holiday season coming up (read: parties!), Le Ann Maxima featured their Fall Holiday collection as the highlight of the event. And after seeing those pretty designs and fashionable attires, it made me wish that I was working again just so I could buy them and have a place to parade them around at.

(L-R) Modelled by Wafa de Korte, Josephine Chin,
and Miss Malaysia World 2011, Chloe Chen
A casual favourite of mine was this lacy pastel blue range (above) that adds a bit of spring to the year-end holidays. (See what I did there. Spring in the Fall collection...No? Okay, moving on)

Keep it simple in green and white

Dresses for casual and formal wear
 Another favourite (below). Despite looking like satin, the material is actually cotton which allows it to hug your shape nicely. I especially heart the heart patterns and the best part is you don't need to accessorize too much with this range.



Fierce green chiffon, a definite eye-catcher. 

Va-va-vroom red.
Glamourous black and gold for parties.
Toga dresses in green and nude

Sexy maxi.
Of course, as we all know, fashion always goes hand-in-hand with beauty and Le Ann Maxima had invited makeup sifu Jil Yong from Amber Chia Academy to give a makeup demo. Ask her any question and Jil was more than happy to answer to the best of her abilities. The makeup tips she shared with the audiences were definitely helpful as she pointed out how people often underestimated the uses of brushes for makeup application and the colour purple as an eyeshadow.

Beauty demo with Jil Yong.
 Le Ann Maxima also conducted fun quiz sessions where guests stood a chance to win vouchers, accessories, shoes, bags and even a dress. It was fun and amusing to see how well the ladies know the brand and I dare say they are indeed hardcore fans. Even I took a chance at answering a question.

Q: What are the three clothing ranges that Le Ann Maxima carry?
(Que for mad scramble around the store, looking for the answers. I feel like a kindergarten kid again)
A: Essential, Signature and Maxima (yes, apparently Maxima is a range name. Tricky bugger)
And I won a bag. This limited edition Le Ann Maxima tote bag! 


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I am just kidding.
I went home with this gorgous emerald green bag instead!

Thanks, Le Ann Maxima!
On top of winning a new bag, meeting my fellow bloggers really made my day. I had the pleasure of finally meeting Tammy and Reiko whose blogs I have been reading for sometime now. They were really nice and approachable especially to a noob blogger like your truly.

Before I end this post, I would like to wish Alexio Yeoh of Le Ann Maxima, HAPPY (BELATED) BIRTHDAY!! (as this party fell on his birthday). Talk about hardworking and dedicated.

The Birthday Boy

Have a happy day ahead!

Le Ann Maxima:
Jaya One (Concept Store),
C-31-G, Block C,
No. 72A, Jalan Universiti,
46200 Petaling Jaya.
Selangor D.E
Tel: 03-7957 3811

Amber Chia Academy PJ:
 Jaya One,
B-23-6 , Block B
No. 72A, Jalan Universiti,
46200 Petaling Jaya.
Selangor D.E
Tel: +60 3 7960 8010





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