"The clothes maketh the man, while the film character’s costume maketh the character." - Mr Michael Binger, Chief Executive Officer of Triple Pte Ltd, the exclusive distributor of Under Armour in Southeast Asia.
Under Armour, honours the iconic Star Wars films with the launch of the Star Wars: The Imperial Collection apparel series. Join in the excitement leading up to the premiere of the return of Star Wars to the big screen after a decade, the upcoming Star Wars: The Force Awakens, before the release of the film in mid-December. The new collection is an extension of the ongoing collaboration with Star Wars for the label’s Alter Ego line.
"Be it strength, resilience, speed, endurance or determination, we want to enable athletes to feel like they are capable of attaining movie-world limits and show off their alter ego. Through our Alter Ego programme, we continue to introduce key collections based on films that have contributed to our society,” said Mr Binger.
This collection, in collaboration with Star Wars: The Force Awakens, features current designs of iconic characters’ armour on the Compression baselayers, which offer an ultra-tight, second-skin fit, delivering a locked-in feel to keep muscles fresh and recovery time quick. Graphic T-shirts are also available for those who prefer a fit that is less snug.
The Under Armour Star Wars: The Imperial Collection apparels are priced from RM119 to RM279 and will be available at all Under Armour Brand Houses from 21 November 2015 and online at www.underarmour.com.my from 23 November 2015 onwards.
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