Friday, February 5, 2016

Under Armour Announces Global Partnership with Dwayne Johnson

Share the same taste in sport attires as one of the fittest actors to walk the earth when you work out. Under Armour has announced a global partnership with the dynamic actor, producer and global superstar Dwayne “The Rock” Johnson. As part of the long-term partnership, Johnson will work hand-in-hand with the innovative performance brand to create a range of products across footwear, apparel and accessories as well as support Under Armour’s Connected Fitness initiatives.


This multi-faceted partnership will include the collaborative development of original content, inspired by the actor’s lifestyle, fitness regimen, and philanthropic initiatives. Johnson will play an integral role in the promotion of Under Armour’s Connected Fitness platforms, including the recently debuted Under Armour HealthBox™ and Record™ application. Additionally, the brand will develop product capsules including footwear, apparel and accessories inspired by the films Johnson is currently working on. The first product capsule will feature a Rock-inspired backpack and duffle bag.
Under Armour will also enroll Johnson to help support and drive awareness around the brand’s philanthropic initiative, UA Freedom, developed to inspire, honor and support members of the United States Military, first responders and public safety officials. Throughout his successful career, Johnson has remained dedicated to promoting health and fitness, with a continued mission to educate, empower and motivate people around the world through health and physical fitness.

"We wanted to empower as many people as possible to attack their goals, so we partnered with the best innovators in the health and fitness business. Together with Under Armour, we will deliver game changing products to help people get after it and chase greatness,” said Johnson.

Follow Dwayne on Under Armour’s connected Fitness app UA Record™ to check out his workouts and get exclusive training tips and content. You can also follow him @TheRock on Facebook, Twitter and Instagram, and join in the conversation via @underarmourmy on Instagram, and on Facebook at www.facebook.com/underarmoursea.          

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