Luckin Coffee Malaysia is celebrating a major milestone this January. The fast growing coffee brand officially turns one, marking its first anniversary with a month long campaign titled “One-derful Year, Perfected Together”. To thank Malaysians for a year of support, Luckin Coffee is rolling out two brand new beverage series and an exciting giveaway offering vouchers worth a total of RM1 million.
From redefining affordable specialty coffee to expanding into tea for the first time, Luckin Coffee Malaysia’s first anniversary is shaping up to be one worth celebrating.
One Year of Coffee Moments With Malaysians
Since entering the Malaysian market, Luckin Coffee has quickly become a familiar name among coffee lovers. In just one year, the brand has served millions of cups across the country, proving that quality specialty coffee can be both accessible and affordable.
A key milestone achieved within its first year was securing Halal certification, reinforcing Luckin Coffee’s commitment to serving the local community. By combining global coffee expertise with local preferences, the brand has built a strong connection with Malaysians who value both taste and convenience.
As Luckin Coffee reflects on its first year, the brand is also setting the tone for 2026 with new flavours, elevated experiences, and a growing menu that goes beyond coffee.
New Launch: Sea Salt Caramel Series
Launching from 9 January, the Sea Salt Caramel Series is inspired by balance and everyday enjoyment. Blending Australian sea salt with rich caramel and bold espresso, the series delivers a sweet and savoury flavour profile that is indulgent without being overwhelming.
Sea Salt Caramel Shakerato
A refreshing take on espresso, shaken until smooth and frothy. The salted caramel notes melt seamlessly into the coffee, creating a light yet satisfying drink that is perfect for daily enjoyment.
Sea Salt Caramel Latte
A proven favourite and one of Singapore’s best selling beverages in 2025, this latte combines Australian sea salt with velvety caramel and creamy milk. It is ideal for those looking to elevate their usual latte with a subtle twist.
Luckin Coffee Malaysia Introduces Its First Tea Series
Expanding beyond coffee, Luckin Coffee Malaysia will debut its first ever Tea Series on 23 January. Designed to celebrate renewal and new beginnings, the tea series offers a gentler, coffee free alternative for everyday moments of pause.
The launch is fronted by Global Ambassador Liu Yifei, whose elegance reflects the refined flavours of this new range.
Jasmine Blossom Milk Tea
Made using delicate jasmine tea sourced from Hengzhou in Guangxi, the heart of the world’s jasmine growing region. Expect a fragrant floral aroma paired with silky milk for a calming and indulgent experience.
Ceylon Bloom Milk Tea
A classic blend of fragrant Ceylon black tea and creamy milk. Smooth, clean, and well balanced, this milk tea is crafted to appeal to both long time milk tea fans and first time drinkers.
Anniversary Giveaway Worth RM1 Million
To say thank you to customers, Luckin Coffee Malaysia is offering an anniversary giveaway worth up to RM1 million in vouchers.
From 16 to 22 January, customers can stand a chance to win prizes with just one in app purchase. The celebration also includes exclusive deals and interactive in app activities, making every visit more rewarding throughout the anniversary period.
Looking Ahead: One-derful Year, Perfected Together
Reflecting on the milestone, Dr. Jeff Lim, CEO of Luckin Coffee Malaysia, shared that the brand’s first year has been shaped by passion, patience, and strong community support. From customers who made Luckin part of their daily routine to baristas who strive for excellence in every cup, the journey has truly been a shared one.
With new drink launches, generous rewards, and a spirit of gratitude, Luckin Coffee Malaysia invites everyone to celebrate One-derful Year, Perfected Together, and to look forward to a year filled with bold flavours and everyday moments worth savouring.
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