Saturday, January 30, 2016

First JD Sports in Asia Launched in Sunway Pyramid Malaysia

Yesterday marked the official launch of JD Sports in Sunway Pyramid not just in Malaysia but for the whole of Asia as well.

If you're looking for new fashionable kicks, then this is the place to go.

Breaking away from what is expected of a sports apparel store launch, guests, which included local media, bloggers and fashion enthusiasts were entertained by a DJ, street style dance performance cum fashion show highlighting the sporting fashion wear carried by the British retailer and its partnering brands.

The store itself was located on Lower Ground 1 (LG1) of Sunway Pyramid in the orange concourse and takes up 7,000sq feet of clothes, shoes and accessories. Hailing all the way from the UK, Netherlands, France, Germany and Belgium, JD, dubbed the ‘King of Trainers', now distributes the latest and best street style sports fashion brands to Malaysians looking to up their wardrobe hip-hop and sporty wise.

The launch led into a media tour where we were introduced to the highlight shoewear of each brands by the brand reps. Some of the JD-exclusive shoe designs were even sold out as soon as the store opened up early January. In addition to brands like Adidas Originals, Nike, New Balance, Converse, Lacoste, Fila, Timberland, EA7, The North Face, Supply & Demand and Asics, JD also distributes exclusive sneakers designed by leading designers specifically for the retailer.

Their extensive range and understanding of sneakers earned them a reputation as the ‘King of Trainers’. The launch gambit, which featured the unveiling of the ‘King of Trainers’ shield, further enhanced the brand’s value.

Apart from sneakers, JD also carries an extensive range of sports fashion and street style clothing for men, women and children, comprising polo shirts, t-shirts, hoodies, sweatpants and jackets. What they offer was all very #OOTD material.

Here's my selected outfit: Top from Nike, pants from Pink Soda Sport and shoes from Converse.

For more information, log on to or (to be launched in mid-2016) 


Aron Dawson said...

It is a good news launch of JD Sports in Sunway Pyramid not just in Malaysia but for the whole of Asia as well. Thanks for share this news.

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Sunil Singh said...

I'm very glad to see that JD sports launched in Asia.As i'm Asian, I will definitely take the benefit of this

Cameron said...

What a beautiful sneakers. I especially liked the red one.

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