Wednesday, November 13, 2019

Guardian X Tokidoki debuts Limited Edition Travel Bags

Travel fans of the kawaii can go crazy with the recent announcement of Guardian Malaysia's collaboration with internationally recognised and iconic lifestyle brand tokidoki and the launching of its Guardian Exclusive tokidoki Travel Series at discounted prices beginning 31 October until 31 December 2019 in all Guardian stores.

Cute is the word to describe the bag collection as the Guardian Exclusive tokidoki Travel Series contains a Tote Bag, Backpack and a 20 inch Luggage. The tote bag is RM80 with its regular selling price (RSP) at RM280. The backpack is RM100 (RSP at RM440) while the luggage is RM170 (RSP at RM600).With such a vibrant design, no one will be taking it by mistake at the airport carousel.

According to DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health And Beauty Sdn Bhd said; “We are extremely excited to have this collaboration with tokidoki, a brand that has achieved a global cult-like following with its colourful, eye-catching, larger-than-life characters and art-form created and designed by co-founder and Chief Creative Officer Simone Legno. With this promotion, our customers can purchase these beautiful limited-edition Guardian tokidoki travel bags at more than an incredible 70% discount.”

“As a global brand, tokidoki has collaborated with world class brands such as Karl Lagerfeld, the Guggenheim Museum, LeSportsac, Onitsuka Tiger, Marvel, Hello Kitty, Fujitsu, Levi's, Xbox, Barbie, Canon and many others. Therefore Guardian is especially honoured when Simone Legno created the art on 3 limited edition travel bags which we call the Guardian Exclusive tokidoki Travel Series. We believe that this Travel Series will be a hit with our customers because travel is a key part of our modern lifestyle. Our customers’ value experiences that money can’t buy, and travel is one of the best ways to get these experiences. Hence the boom we are seeing in the travel industry currently and what better timing to have this promotion with the year-end Christmas and New Year holidays coming up,” Cho

In a special video recorded for this launch, Simone Legno said he was proud to have collaborated with Guardian Malaysia, Malaysia’s leading pharmacy, health and beauty retail chain on this impactful initiative and hoped that these travel bags will inspire a whole new tribe of tokidoki travellers. Simone said: “Travelling to me is a very important part of the modern lifestyle. To me travelling inspires me and opens my mind to different cultures and people of the world and gets my creativity going. tokidoki and travelling are synonymous with each other. tokidoki which means ‘sometimes’ in Japanese, signifies waiting for that moment that can change one’s destiny, that can happen in one’s life by chance or by meeting a new person. And travelling can allow that moment to happen,” Simone concluded.

To qualify to buy these travel bags at these discounted prices, Guardian customers only need to spend RM30 and above with participating brands in a single receipt or RM50 and above without participating brands in a single receipt. As the Guardian Exclusive tokidoki Travel Series are limited-edition, purchases are on a first-come, first-served basis.

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