Iman Troye captivated audiences with her mesmerizing vocals at the launch of her new song "Teman Malam." This original track, created in collaboration with the leading sanitary pad brand Kotex, was unveiled during the launch of the new Kotex Total Protection range at Sunway Velocity. The Malaysian pop sensation shared how the brand creatively positioned "Teman Malam" as a playful nod to her popular 2020 hit, "Teman."
The Inspiration Behind "Teman Malam"
“Yes, you guessed it right! It’s a play on my previous song 'Teman,' and the Kotex Total Protection range is the answer for the faithful companionship, all night long, that I and all women need,” Iman explained. “We all know the hassle of experiencing a leak, especially when we’re asleep. It affects our rest and can lead to washing sheets and stained clothes. This innovation is a game-changer for the period care industry, solving a crucial need for women.”
“Yes, you guessed it right! It’s a play on my previous song 'Teman,' and the Kotex Total Protection range is the answer for the faithful companionship, all night long, that I and all women need,” Iman explained. “We all know the hassle of experiencing a leak, especially when we’re asleep. It affects our rest and can lead to washing sheets and stained clothes. This innovation is a game-changer for the period care industry, solving a crucial need for women.”
A Song for Every Woman
Iman dedicated "Teman Malam" to all the girls pursuing their dreams while managing daily challenges, including period anxiety. “As someone who relies on Kotex pads, I’m particularly excited about this innovation. I already have my supply of the new Kotex Total Protection, which has become my nighttime best friend, ensuring a good night’s sleep,” she added.
The Technology Behind Kotex Total Protection
Michelle Chin, Brand Manager for Kotex Malaysia, highlighted the innovation's secret during her speech. “Consumer insights revealed that preventing night leaks is the number one priority for women during their period. After extensive research, our team designed the Anti-Leak Back Cushion technology, which provides up to 100% protection against back leaks.”
A live demonstration of the product’s performance on stage wowed the audience, proving the brand's claims.
Michelle Chin, Brand Manager for Kotex Malaysia, highlighted the innovation's secret during her speech. “Consumer insights revealed that preventing night leaks is the number one priority for women during their period. After extensive research, our team designed the Anti-Leak Back Cushion technology, which provides up to 100% protection against back leaks.”
A live demonstration of the product’s performance on stage wowed the audience, proving the brand's claims.
A Bold Partnership
Michelle emphasized the importance of partnering with a big name like Iman Troye. “We have gone big and bold with the new Kotex Total Protection! Partnering with Iman for our first-ever 'period song' aligns with our mission to destigmatize periods. An empowered woman should never be held back by her period, and it starts with being able to speak or sing about it openly!”
The #KotexDreamland Experience
The #KotexDreamland event, in collaboration with Watsons Malaysia, brought the newly improved Kotex Total Protection to life at Sunway Velocity from July 25-28, 2024. This whimsical wonderland emphasized comfort and dreamy quality sleep. Highlights included a giant inflatable cloud slide and hands-on experiences with the revolutionary Anti-Leak Back Cushion technology, along with chances to win amazing prizes.
Exclusive Offers and Contests
Visitors who spent a minimum of RM25 on Kotex products at the event received a free Corduroy Backpack. Additionally, purchases of RM25 or more (including at least one pack of Kotex Total Protection) from July 25 to August 31, 2024, at Watsons stores in Klang Valley qualified for the Kotex #DreamRoomMakeover contest, where one lucky winner will receive a bedroom makeover worth RM20,000 by Atap.co!
Kotex's Commitment to Social Responsibility
Kotex and Watsons are also improving menstrual hygiene for underprivileged women. For every Kotex Total Protection purchase at the Kotex Dreamland event, Kotex will donate a pack of pads to the Women’s Aid Organization. “We don’t just claim to fight period stigma and poverty; we take action,” Michelle concluded. Their efforts were recognized at the Sustainability & CSR Awards 2024, where Kotex was named Company of the Year (FMCG) for promoting women’s health.
The enhanced Kotex Total Protection with Anti-Leak Back Cushion is now available nationwide. For more information, visit kotex.com.my or follow Kotex on social media at Facebook and Instagram.
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