Tuesday, February 18, 2025

Jaya Grocer Expands Private Labels with Grab Signatures Collaboration

Jaya Grocer, one of Malaysia’s leading supermarket chains, has taken a bold step in enhancing its Jaya Grocer Private Labels line-up by partnering with Grab Signatures Brands. This strategic collaboration brings exclusive products from popular local favourites like Village Park, K Fry, Inside Scoop, and KGB to Jaya Grocer stores. Now, customers can enjoy these iconic flavours not only at their favourite restaurants but also in the comfort of their own homes.

Empowering Local Entrepreneurs Through Jaya Grocer Private Labels

Launched two years ago, the Jaya Grocer Private Labels initiative is dedicated to empowering local food and beverage (F&B) entrepreneurs to enter the retail market. By collaborating with Grab Signatures, the initiative bridges the gap between restaurants and retail shelves, enabling beloved Malaysian brands to reach a wider audience. This programme not only supports local entrepreneurship but also provides customers with a curated selection of homegrown culinary innovations.

Daniel Teng, Chief Executive Officer of Jaya Grocer, shared his excitement, “We are thrilled to expand our Private Labels by tapping into Grab Signatures Brands, a collection of best-loved restaurant and merchant-partners on Grab. This concept has helped restaurant owners bring their signature flavours from outlet dining tables to home kitchens. Today, we are adding more homegrown brands beloved among Malaysian consumers. We look forward to offering a wider range of restaurant-standard products in customers’ homes for their enjoyment.”

What’s New in the Jaya Grocer Private Labels Line-up?

The expanded range now includes:
  • Village Park: Nasi Lemak Sambal, Nasi Lemak Sambal Lagi Pedas, Ayam Goreng Berempah
  • Inside Scoop: Vanilla with Gula Melaka Swirl, Sea Salt Gula Melaka, Double Cookies and Cream
  • K Fry: Boneless Fried Chicken
  • KGB: Straight Cut French Fries
These products will be exclusively available at all Jaya Grocer outlets, both in-store and online via GrabMart. Village Park, K Fry, and KGB products will be available from 18 February 2025, while Inside Scoop items will hit the shelves in March.

Earn Rewards with Every Purchase

With every purchase of Jaya Grocer Private Labels products, customers can earn GrabRewards points through the Jaya Grocer Membership programme, powered by Grab. Integrated with the GrabRewards ecosystem, this programme allows customers to use their points from other partners for purchases at Jaya Grocer, offering enhanced value and convenience.

Supporting Local Brands and Culinary Excellence
Jaya Grocer is committed to supporting local brands in their journey from F&B to retail entrepreneurship. This transition involves adapting to new business models and mastering the complexities of retail supply chains. Jaya Grocer's partnership with Grab Signatures provides a structured pathway for local heroes to scale production, expand their reach, and secure brand longevity.

Daniel Teng added:
“At Jaya Grocer, we are proud to work alongside these local heroes, helping them secure opportunities to scale production, reach broader markets, and ensure brand longevity.”

Experience Malaysia’s Best at Jaya Grocer
Discover the finest homegrown flavours exclusively at Jaya Grocer. With its ever-expanding range of Private Labels, Jaya Grocer continues to celebrate local culinary talent and support Malaysian entrepreneurs. Visit your nearest Jaya Grocer store or shop online via GrabMart to enjoy these iconic products today!

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