ASCIS GEL-KAYANO™ 32 Shoe Delivers Premium Stability with Plush Comfort

ASICS is proud to introduce the launch of the GEL-KAYANO™ 32 shoe, the latest evolution in its flagship stability running shoe series. Designed to elevate comfort and support, this new model features refined midsole design and an updated upper to provide an even smoother and more adaptive running experience.　

ASICS Shares Stories at the Ladies Pickleball Special

 On 24 May, ASICS Malaysia’s Ladies Pickleball Special 2025 saw a celebration of strength, laughter and sisterhood 96 women—mothers, daughters, career professionals and retirees—gathered on the courts, paddles in hand and smiles on their faces, united by a shared passion that has made pickleball Malaysia’s fastest-trending sport among the sporting community.

Benihana Malaysia: A New Era of Teppanyaki Dining Arrives in KLCC

World-famous Japanese teppanyaki restaurant Benihana has officially opened its doors in Suria KLCC, introducing a unique blend of bold flavours, live culinary theatre, and sophisticated design to Malaysia’s dynamic food scene.

  
A Global Dining Sensation Lands in Malaysia
With over 79 outlets worldwide, Benihana is renowned for its vibrant teppanyaki-style dining — where highly trained chefs cook on a hot iron grill right in front of guests, turning every meal into a lively performance. The opening of Benihana Malaysia marks the brand’s debut in the country, offering both locals and tourists an unforgettable culinary experience in the heart of Kuala Lumpur.

ASICS Tokyo Speed Race 2025 Sets the Pace for Global Running

In a city known for its dynamic energy and cutting-edge innovation, ASICS brought the streets of Tokyo to life with the Tokyo : Speed : Race—a high-octane showcase of speed, endurance, and athletic excellence.

With 125 elite athletes and over 2,700 amateur runners, this electrifying event wasn’t just a race—it was a celebration of human potential. Held beside the iconic Japan National Stadium, the race offered a fast, flat course perfect for chasing records. And chase records they did on 3 May 2025. 

KLSCM 2025 - Sold Out in under 4 Hours!

Oh my god, Malaysian runners. You guys are scary. 

The Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025 is sold out and it's all thanks to the ever growing community of runners in Malaysia! 

Public registration for the 17th edition of the marathon opened this morning at 10.00am and KLSCM 2025 reached its capacity in record time, selling out in under four hours! 

To recap how fast this is, 2017's KLSCM took 3 days to sell out and 2020 saw it selling out in 7 hours (before the Big C kicked in). But today really took the cake. 

ASICS is the official KLSCM 2025 apparel and footwear partner

In my initial toss up guess of the new brand sponsor for the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, I speculated it was between Puma and Asics, given how strong their marketing and community efforts has been. My money was on Asics (shamelessly biased since I started using their running shoes last year) 

And it is official! 

[TL:DR] KLSCM 2025 Key Highlights

For those in need of cliff notes of KLSCM's announcements today, here you go. 

KLSCM 2025 - New Finish line at Stadium Merdeka, New Gold Sponsors and more!

Following my speculation write up last week, there is a lot of updates to unload from today's press conference so strap in, runners! 

The Kuala Lumpur Standard Chartered Marathon (KLSCM) is making its much-anticipated return for its 17th edition on 4 and 5 October 2025, promising runners an upgraded race experience in the heart of Malaysia’s capital city. Organised by Dirigo Events, the country’s premier distance running event is set to reach new heights with fresh developments, exciting partnerships, and a new race route.

OREO Space Dunk: The Iconic Cookie Launches into Space with Limited Edition Spaceburst Cream

Oreo the world’s beloved cookie brand, has once again redefined playfulness — this time by reaching for the stars. In a historic, gravity-defying stunt, Oreo has successfully launched its first cookie into space with the Oreo Space Dunk campaign. This bold move celebrates imagination, curiosity, and connection, bringing fans an unforgettable journey into the Milky Way with the help of Sent Into Space, a leading space agency.

KLSCM 2025 - New Location and Brand Sponsor Reveal?

As everyone knows, Malaysia's premier running event, the Kuala Lumpur Standard Chartered Marathon 2025 is set to take place on 4-5 Oct 2025 in a yet to be confirmed location. For the first time in a long time, KLSCM has to change its iconic venue due to renovation works happening at Dataran Merdeka this year. 

Personally, as one who has been working closely with KLSCM for several years, I have had the privilege of speaking with the team from Dirigo. Most of the time, the delay is out of their control as they are collaborating with many crucial parties to make this happen. So cut the team a break la ya.