OREO Space Dunk: The Iconic Cookie Launches into Space with Limited Edition Spaceburst Cream

Oreo the world’s beloved cookie brand, has once again redefined playfulness — this time by reaching for the stars. In a historic, gravity-defying stunt, Oreo has successfully launched its first cookie into space with the Oreo Space Dunk campaign. This bold move celebrates imagination, curiosity, and connection, bringing fans an unforgettable journey into the Milky Way with the help of Sent Into Space, a leading space agency.

Oreo Launches Its First Cookie into Space

On 11 April 2025, Oreo hosted a star-studded event to mark the official launch of the Oreo Space Dunk campaign. The highlight? A real-life Oreo cookie was sent into the Milky Way — symbolising the brand’s limitless creativity and its commitment to inspiring joy and wonder.

“Oreo has always believed in pushing the boundaries of playfulness. By sending the cookie into space — which for ages has sparked our collective human imaginations — we’re taking this to the next level,” said Lucas Levy, Regional Marketing Director at Mondelez SEA. “Oreo Space Dunk highlights our enduring commitment to ignite imagination, inspire curiosity, and bring people together through out-of-this-world experiences.”

 
Introducing the Limited Edition Oreo Spaceburst Cream Cookie

As part of the celebration, Oreo unveiled the new Spaceburst Cream cookie — a limited-edition flavour inspired by space. Featuring a subtle cooling sensation that gives the feeling of eating a cookie in space, this flavour is a must-try for adventurous snackers.
Collect All 5 Galactic-Themed Embossments:

Each pack of Oreo Space Dunk cookies includes one of five special galactic designs:

🚀 Rocket 
🪐 Helmet
🔭 Telescope
✨ Star Gaze
🌠 Shooting Star (rarest design!)

In addition to the exclusive Spaceburst Cream, the Oreo Space Dunk collection includes fan-favourite flavours like Vanilla, Chocolate, and Strawberry — available in stores across Malaysia from 1 April 2025.

 
Out-of-This-World Experiences for Oreo Fans
🌌 Milky Way Dunk Launch Event (11 April 2025)

Held at a cosmic-themed venue, guests were welcomed through a futuristic Space Tunnel into a Cosmic Playground filled with astronaut photo ops, a Space Dome, the Wall Cookie Dome, and the Infinity Seat for galactic selfies. Guests enjoyed live cookie tastings at the Space Dunk Station while admiring the new interstellar embossments.

 
🕹️ Dunk into the Milky Way Virtual Game (April – June 2025)

Fans can now experience space-themed fun from home with Oreo’s virtual Milky Way Dunk game. Simply:
Purchase an Oreo Space Dunk cookie pack 
Scan the QR code inside
Dunk cookies virtually to earn points and win prizes!
Bonus points await those who scan the rare Shooting Star cookie embossment.
🎁 Win Amazing Space Dunk Prizes (1 April – 30 June 2025)

Oreo is also giving away exciting prizes for fans in Malaysia:
🕹️ PlayStation 5
🛸 Drone
👨‍🚀 Spacesuit
🪐 Oreo Space Dunk merchandise
🥽 Grand Prize: Exclusive VR Headset

To enter, spend a minimum of RM15 on Oreo products and submit your receipt via WhatsApp to +60 16-588 5866. Full details can be found on @oreo.mysg.

Join the Galactic Fun with #OREOSpaceDunk

Oreo invites fans to share their out-of-this-world moments on social media using the hashtag #OREOSpaceDunk. Whether you’re a space enthusiast or simply love discovering new flavours, the Space Dunk experience is designed to bring people together in imaginative and delicious ways.
Where to Get Oreo Space Dunk Cookies

The Oreo Space Dunk collection, including the limited edition Spaceburst Cream, is now available in leading retailers across Malaysia.

Don’t miss your chance to taste space and win big! Visit www.oreospacedunk.com and follow @oreo.mysg for more updates.