Toyota Start Your Impossible Outrun 2025 Continues To Drive Hope Through Mobility

 Over 6,500 runners came together yesterday for the fourth edition of the Toyota Start Your Impossible (SYI) Outrun 2025, a landmark event designed to highlight Toyota's role as a pioneering mobility company committed to uplifting communities. More than a race, the Start Your Impossible (SYI) Outrun is etched on the Start Your Impossible (SYI) branding campaign, reflecting Toyota’s dedication to innovation and societal well-being.

REDLINE Fitness Games by Nissan 2025 draws biggest crowd to MIECC

Malaysia hosted the third edition of REDLINE Fitness Games by NISSAN on 26–27 July 2025 at the MINES International Exhibition & Convention Centre (MIECC), drawing over 10,000 fitness enthusiasts, athletes, and spectators from around the region.

Returning bigger and bolder after two successful instalments in 2023 and 2024, REDLINE 2025 has firmly positioned itself as one of Southeast Asia’s largest and most inclusive functional fitness competitions. Organised by Fresh Events Asia and powered by returning title sponsor NISSAN, the REDLINE Fitness Games continues to raise the bar for community-focused, high-performance athletic events.

Mind Over Miles: Where Resilience Meets Instinct

The cool air of Cameron Highlands carries more than just the scent of tea leaves this July — it breathes life into a new generation of endurance athletes as they tackle the Cameron Ultra 2025. Wrapped in mist and silence, the trail becomes a canvas for perseverance, painted with every stride and heartbeat. 

Among the participants this year is Syarifah Balqis, a rising name in Malaysia’s trail running scene. From completing her first ultra-marathon in 2022 to conquering a solo 100 km race at Trans Jeju, Balqis has steadily built a reputation for grit and quiet determination. 

ASICS Malaysia Champions Grassroots Sports Through ASICS MASISWA Badminton Championship 2025

ASICS Malaysia continues to demonstrate its commitment to grassroots sports development by sponsoring the ASICS MASISWA Badminton Championship 2025, which took place from 26 to 28 June at Taylor’s University Grand Hall. The prestigious three-day tournament brought together over 350 talented students from 15 private higher education institutions (IPTS) across Malaysia, competing in singles and doubles events under both the MASISWA Open and Bakat Baru (Beginner) divisions.

ASICS Launches “Little Reminders” Campaign in Southeast Asia

In conjunction with Global Running Month, ASICS has introduced a heartwarming campaign across Southeast Asia called “Little Reminders.” Designed to shift how adults view and approach physical activity, the campaign brings attention to a fundamental insight: children move simply because it makes them happy, while adults often tie movement to metrics, body image, or performance. The initiative encourages everyone to return to the pure, joyful reasons we once had for moving.

Powerman Malaysia 2025 Celebrates 20 Years as the World’s Biggest Duathlon

The highly anticipated POWERMAN Malaysia Duathlon celebrates its 20th anniversary milestone this year, with OMODA | JAECOO returning as its presenting partner. The illustrious event takes centre stage at Dataran Putrajaya from 20 to 22 June 2025, and will see participants traverse the streets of Malaysia’s administrative capital in an intense 3-day sporting spectacle that is the World’s Biggest Duathlon. 

Toyota Start Your Impossible Outrun 2025 Introduces New 21km Category

UMW Toyota Motor (UMWT) proudly announces the return of the Toyota Start Your Impossible (SYI) Outrun 2025, an inclusive charity run that goes beyond physical fitness to celebrate human resilience, unity, and compassion. Set for Sunday, 27 July 2025, at Dataran Wawasan, Putrajaya, the event continues to shape lives and inspire progress under Toyota’s global Start Your Impossible initiative with a newly introduced 21km category in line with the growing trend of half marathons in Malaysia. 

ASCIS GEL-KAYANO™ 32 Shoe Delivers Premium Stability with Plush Comfort

ASICS is proud to introduce the launch of the GEL-KAYANO™ 32 shoe, the latest evolution in its flagship stability running shoe series. Designed to elevate comfort and support, this new model features refined midsole design and an updated upper to provide an even smoother and more adaptive running experience.　

ASICS Shares Stories at the Ladies Pickleball Special

 On 24 May, ASICS Malaysia’s Ladies Pickleball Special 2025 saw a celebration of strength, laughter and sisterhood 96 women—mothers, daughters, career professionals and retirees—gathered on the courts, paddles in hand and smiles on their faces, united by a shared passion that has made pickleball Malaysia’s fastest-trending sport among the sporting community.

Benihana Malaysia: A New Era of Teppanyaki Dining Arrives in KLCC

World-famous Japanese teppanyaki restaurant Benihana has officially opened its doors in Suria KLCC, introducing a unique blend of bold flavours, live culinary theatre, and sophisticated design to Malaysia’s dynamic food scene.

  
A Global Dining Sensation Lands in Malaysia
With over 79 outlets worldwide, Benihana is renowned for its vibrant teppanyaki-style dining — where highly trained chefs cook on a hot iron grill right in front of guests, turning every meal into a lively performance. The opening of Benihana Malaysia marks the brand’s debut in the country, offering both locals and tourists an unforgettable culinary experience in the heart of Kuala Lumpur.